Tag Archives | ethics

The Ethics of the Equifax Hacking Scandal

Finance as we know it would not exist without credit and credit-reporting companies. The big three credit bureaus, Experian, TransUnion and Equifax, are some of the largest data providers in the world. These credit bureaus collect massive quantities of data to tell companies whether billions of people around the world are worth lending money. Simply […]

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Podcast with the Pros: Marlene Neill, Ph. D., APR

Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA Chapter. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the […]

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September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax

With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses […]

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How Ethics Could Help the NFL Spark Social Change

While many often turn to sports to enjoy a break from political discord, lately the pastime seems to offer a playing field for the most pressing social and political conversations of our generation. Last year, former San Francisco 49ers quarterback, Colin Kaepernick launched himself into the forefront of one such issue with a kneel heard […]

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Ethics in Professional Sports

It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems […]

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Ethics Month Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development Ashleigh Kathryn and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us Sept. 26 for our first all Spanish Twitter chat! https://storify.com/prssanational/ethics-month-twitter-chat-recap

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March Monthly Reading Round-Up — Diversity Champions, Teaching Ethics, Oxford Commas, Ad Stunts

Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month. The Power of Conferences in a Social-Media Age Author: Alexandra Samuel Publication: The Wall Street Journal While being on social media at conferences seems like it would disengage […]

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The Facts About ‘Alternative Facts’

The foundation of good public relations is facts. Facts do not bend, they do not break, and above all else, they are not fiction. Kellyanne Conway, former campaign manager and current counselor to President Donald Trump, recently referred to comments made by press secretary Sean Spicer as “alternative facts.” Spicer denounced news accounts that attendance […]

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Because I Said So: 7 Reasons You Should Become a PRSSA Member

The beginning of a new school year is prime time to try new things, get involved in extracurricular activities and establish a routine. This time of year, you aren’t yet fatigued by classes and have energy for the semester ahead. If you haven’t already, I challenge you to become a PRSSA member by joining an […]

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Case Studies: The Practice Field for Public Relations

As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can […]

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