Tag Archives | ethics

When Ethics Meets Crisis Communications

Although Ethics Month has passed, it is not uncommon for an array of crises concerning ethical implications for communicators to break on a weekly basis.  I decided to chat with crisis communication and ethics expert Dr. Julia Daisy Fraustino to get her take on the topic and discuss a new ethics model she created. Q: […]

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#EthicsStartWithYou

Unethical behavior, corruption and scandal plague the news cycle, and it is our job as public relations professionals to protect ourselves and our company from suffering due to poor decisions. It is important for PR professionals to be sincere advocates for their client. The PRSA Code of Ethics is a guide to help you navigate […]

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Ethics Month Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development (@Ashleigh_K_W) and Vice President of Digital Communication Briana Spears (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for the next Twitter chat taking place next month […]

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Self-Care Sundays Should Be Every Day

I was reading the Institute for Public Relations Research Letteron a Sunday when the idea came to me. Self-care Sundays should be every day to build confidence and healthy mindsets.  Both are needed for creating strategies, spotting key insights and making ethical decisions. Most students studying public relations already identify as Type A personalities. We […]

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Saying ‘No’ to the Boss: Building Your Ethics Portfolio

In its most recent report, the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’” Of course, ethics has always been essential to professional success in public […]

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Michael Scott’s Official Ethics To-Do Not List

Michael Scott, Regional Manager of Dunder-Mifflin Scranton Branch, is a comedic character and a wise teacher of what not to do, especially when it comes to ethics and professionalism. We are public relations students but ethics can be incorporated into any workspace. The examples below display what the character Michael Scott can teach us about […]

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#PlaneBae: Understanding the Ethics of Viral Content

In an era of social media and user-generated content, the question of what is ethical to post and what isn’t is constantly at the forefront of the discussion. As digital pioneers and, in the case of some, —digital natives, we have been given the tools to become innate storytellers for others and ourselves. With the […]

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Ethics FAQ

What is the PRSA Code of Ethics and where can I find them? The PRSA Code of Ethics is “designed to be a useful guide for PRSA members as they carry out their ethical responsibilities.” They include the main tenets of the Code as well as Provisions of Conduct, which further explains each principle and […]

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The Ethics of the Equifax Hacking Scandal

Finance as we know it would not exist without credit and credit-reporting companies. The big three credit bureaus, Experian, TransUnion and Equifax, are some of the largest data providers in the world. These credit bureaus collect massive quantities of data to tell companies whether billions of people around the world are worth lending money. Simply […]

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Podcast with the Pros: Marlene Neill, Ph. D., APR

Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA Chapter. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the […]

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