Tag Archives | engagement

If You’re Happy, I’m Happy

We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable […]

Read full story · Comments { 0 }

PR Roundup – February 2019

Despite being the shortest month of the year, February was filled with public relations stories. From Super Bowl Sunday to Valentine’s day fails, check out three of the month’s top stories in PR. Pampers won Super Bowl XLVIII Tom Brady may have led the Patriots to another Super Bowl win but the real champion of […]

Read full story · Comments { 0 }

The Phenomenon that Is the Denny’s Twitter Account

When it comes to a company’s online presence in the modern era, I’ve found two things to be true. The first is that a majority of companies are now using social media as a tool to advertise products or services. The second is that Twitter provides the most opportunities for interaction. The platform provides both […]

Read full story · Comments { 0 }

How to Kick-Start a Relationship with Your PRSA Sponsor Chapter

The dynamic nature of the public relations profession, coupled with the current market saturation of recent and soon-to-be graduates, requires that students go above and beyond to create meaningful connections and make themselves stand out. One of the most valuable benefits of PRSSA membership is the opportunity to befriend and learn from local PRSA professionals. […]

Read full story · Comments { 0 }

Engaging Through Dialogue: How This Public Relations Model Dominates Social Media

Engaging publics on social media is tricky. While digital platforms allow organizations to instantly reach large audiences, many fail to communicate efficiently. This communication is crucial for public relations practitioners to build relationships with audiences. Let me explain why. In April 2016, I conducted a study on Starbucks’ use of dialogues in online customer interactions. […]

Read full story · Comments { 0 }

Mentoring Management: From Mayhem to Merriment

When I graduated from college, I couldn’t have imagined where my public relations career would take me. I knew what I liked, and through on-the-job experience, I learned what I didn’t like. Every step of the way, however, I relied on a mentor to help me understand my next step and what I needed to […]

Read full story · Comments { 0 }

4 Things Every PR Student Should Be Doing On Campus

Think having a relevant internship is enough to land your dream job or internship? Think again. Today’s graduates need more than internships to stand out. When I review resumes, I look for involvement in the campus community. On-campus engagement shows the interviewer that you invest in your community, a quality that would transfer to your […]

Read full story · Comments { 0 }

Increasing Engagement and Attendance in Chapters: PR Pods

One of the hardest parts of leading a PRSSA Chapter, big or small, is encouraging members to take advantage of their PRSSA benefits, attend PRSSA events and create a social community within the Chapter. There are many ways to hone in on your Chapter’s strengths to do just this. At Indiana University, we decided to […]

Read full story · Comments { 0 }

Infographic: 2013-2014 Annual Report

According to prssa.org, each Annual Report “explains the accomplishments of the past academic year and the future of the Society.” The following infographic highlights the 2013–2014 Annual Report, published by PRSSA earlier this summer. Let us know your favorite PRSSA memory from last year in the comments below.

Read full story · Comments { 2 }

Four Ways Food Trucks Build Brand Identity

Emerson College’s PRSSA Chapter took chef James DiSabatino off his cooking duties for the night when he came to speak to PRSSA members at his alma mater. DiSabatino, founder of the wildly popular Boston food truck, Roxy’s Grilled Cheese, competed with his food truck on the second season of Food Network’s TV show “The Great […]

Read full story · Comments { 0 }