Tag Archives | Edelman

Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s […]

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November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. […]

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#ThisIsPublicRelations: A Still Evolving Definition

When I announced long ago that I was leaving a newspaper reporting job to enter public relations, my mother cried. She was happy to hear about the sizable pay raise, but she had difficulty explaining public relations to her friends who had become accustomed to my daily bylines. I must admit that I didn’t have […]

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Intern Talk: How to Maintain Your Network

When Brian Price spoke at the University of Florida earlier this semester, he discussed with us the many networking opportunities within PRSSA. He shared the strategic approach he uses to maintain contact with those he meets. Intrigued by his approach, I asked the former PRSSA National President and current co-chair of the Champions for PRSSA […]

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Edelman Agency Tour: Know Your Story [National Conference Recap]

Event: Agency Tours Organization: Edelman Recap: My first morning of the PRSSA 2015 National Conference was spent participating in the agency tours. My agency tour was held at the Edelman Atlanta office in Midtown Atlanta. Edelman was founded in 1952 and is currently the world’s largest independently owned public relations firm. Edelman boasts an incredible […]

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Conference Preview: A Q & A With Hosts of Transition to the Real World

The PRSSA 2015 National Conference in Atlanta is now only two weeks away. After reviewing the program, one session every student should be looking forward to is one hosted by members of the PRSA New Professionals Section on Sunday Nov. 8. The following is a question and answer of this session with Brian Price (BP) […]

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Ethics Every Day: Defining Ethics

September means four things: classes have resumed, the leaves are beginning to change, football season is back and Ethics Month has arrived. PRSSA Ethics Month is a month dedicated to bringing awareness of ethical practice to public relations professionals through webinars, Twitter chats and blog posts. This year’s theme is Ethics Every Day. As public […]

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City Series: Why Chicago is Second to None for Public Relations

Chicago did not earn its Second City moniker by measuring opportunities for public relations professionals. In fact, Chicago continues to be home to innovation in our field and home to top companies to work for across specialties and industries. Just looking at the companies based in the Chicago area, it is clear opportunity must follow. […]

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Take Your Opportunity to Network

Take a moment to think about how many “awesome” people are in your PRSSA network across the nation… you may have pictured a few people who are familiar faces in the @PRSSANational or #PRSSA Twitter feed, maybe some friendly faces you miss from last year’s National Conference, or possibly even some mentors who have graduated […]

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Understanding the Business Case for Public Relations

Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations  in every form of business. It not only promotes professionalism, but also sheds light on why public […]

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