Tag Archives | design

How To Build a Digital Portfolio

Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you […]

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Unique Minors for a Standout PR Resume

You’ve made it into your school’s public relations program — congratulations! Now it’s time to plan your classes and schedule to make sure that you graduate with the right skills and internship experience. Enrolling in a minor can give you valuable skills from your undergrad experience. But why is it important? Do employers care about […]

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Revisiting the Resume with Ketchum’s Talent Acquisition Manager

When I started to build a list of what employers really want to see (and not see) in a resume, I expected the answers to be the same. After a chat with resume expert and Ketchum’s Talent Acquisition Manager Serena Cohen about what she looks for in a resume, I quickly learned that writing and […]

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How to Make the Most of Your Degree’s Electives

Before every semester, students fret about what courses they need to take to fulfill their degree requirements. Next time you find yourself in this situation, use those extra electives and degree requirements to your advantage by choosing one of these out of the box courses. Screenwriting While this course is typically taken by theater and […]

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Completing the Public Relations Bucket List

Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into […]

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Global Trends From the 2014 Cannes Lions Festival

The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the […]

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How to Bring Creativity to the Workplace

When I was little, the sky was the limit. I was one of those kids who liked to color outside the lines and had a great sense of imagination. I also believed that I would someday be able to fly just like Superman. Now that I am a little older and a little wiser, I […]

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4 Things You Can Do to Enhance Your Design Skills

Design and public relations have more in common than you may think. They both have the same end result: delivering clients’ key messages in the best possible way. The look and key message should be one in the same. Here are a few helpful hints to enhance your design skills: Play Around The most useful […]

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6 Recruitment Strategies To Kickstart the Year

Recruiting new members can sometimes be a challenge, and with the new school year coming up, it’s probably crossed your minds. Do not fret! These are some basic and simple ideas that can be adapted to work with any Chapter. 1. Go to ALL communication classes Visiting a class is a great recruitment tactic. It’s […]

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