Tag Archives | CSR

Green Marketing Toward Millennials

The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors […]

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Determining if Nonprofit is Right for You

With one year of introductory PR classes under my belt, I had the privilege to work as the public relations intern for Gift of Life Donor Program — a nonprofit organ procurement organization in Philadelphia, Pennsylvania. The position I had originally applied for was a “community relations intern”. It, however, required a junior or senior […]

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Podcast with the Pros: Heather Whaling

Heather Whaling, CEO and founder of Geben Communication, takes the German root of her company’s name to heart. Geben, which means “to give,” focuses on providing its employees with a quality work experience. She also focuses on this meaning throughout other aspects of her life. Heather is an advocate for women and girls in the […]

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The Millennial Preference for Companies Doing Well by Doing Good

With more emphasis than ever on the importance of corporate ethics, the millennial generation has motivated companies to start actionable, sustainable and transparent corporate social responsibility (CSR) initiatives. Millennials — people aged 18 to 35 — represent more than 25 percent of the U.S. workforce and are projected to make up 50 percent of the […]

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Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As […]

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