Tag Archives | corporate social responsibility

Green Marketing Toward Millennials

The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors […]

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Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, […]

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Sustainability and Public Relations: Earth’s Favorite Love Affair

Understanding Sustainability I’ve gradually developed an interest in sustainability due to my personal experiences. I grew up often playing outdoors, writing notes to leave around my home to turn off the lights and cuddling with any dog I met. My idea of sustainability was that we had to be good to the Earth and all of […]

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Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As […]

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