Tag Archives | company

3 Ways to Catapult Your PR Career While in College

While it’s only been eight months since I’ve graduated, it feels like I’ve gained eight years worth of knowledge and experiences. In the process of holding two different public relations roles since graduation, I’ve also had the pleasure of gaining insight into the hiring process as I hired my predecessor for one position and am […]

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How Robots are Taking Over the Communications World and Why You Should Let Them

Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were […]

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PR Roundup October

Dunkin’ Donuts is rebranding? In September, there was speculation that Dunkin’ Donuts was changing their brand. Now it is October, it is confirmed, and changes are starting to be made. Dunkin’ Donuts is rebranding as just “Dunkin’,” with the same color scheme and font. Dunkin’ officials are hoping this subtle name change “puts them on […]

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Not for PRofit [National Conference 2018 Session Recap]

Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is […]

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Strategic Event Planning [National Conference 2018 Session Recap]

Session: Strategic Event Planning Presenter: Gary McCormick, Founder and Principle, GMc Communications, LLC Recap: Event planning is no easy feat but some, according to Gary McCormick, can consider it an understated part of public relations. When thinking about planning events, the first general thoughts are birthdays, holidays and the big “I do.” McCormick shared his successes and […]

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Tips for a Successful Phone Interview

The majority of my interviews during my search for a summer internship were conducted over the phone as was to be expected since I was interviewing from Iowa for positions in Washington D.C. One practice phone interview with my dad showed just how much preparation I needed so I decided to make improving my interview […]

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So You Got the Job—Now Keep It! A Guide to Getting Hired After Your Internship

Courtney Moats did what public relations students dream of doing: she was hired full-time for a company after completing that company’s internship program. She is now an assistant manager for Chevrolet Communications, following her time as a Chevrolet Communications intern. If you’re looking to snag an open position after the internship of your dreams, Courtney […]

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Advocacy 101

As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of […]

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