We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable […]
Tag Archives | communications
Fitting in an Internship on a Busy Schedule
Maximum credit hours, PRSSA meetings, homework and the list goes on – PR majors are busy. While your classwork and PRSSA involvement can boost your resume above the rest, an internship may be the critical piece needed to land your dream job down the road. While many think that squeezing in an internship may seem […]
Forge Your Future with Point Park PRSSA
We are very excited that this convergence of business, marketing and communications can take place in the heart of downtown Pittsburgh. A city that is quickly becoming an ever-growing nerve center of nationally distinguished public relation firms and standout leaders within their respective industries. Throughout the Forge Your Future Regional Conference, you will be able […]
The University of Florida Hosts Super Bowl Advertisement Trust Review
The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]
Ring In the New Year with Resolutions and Regional Conferences
There are a number of opportunities to advance your education, broaden your network and launch your career with the Public Relations Student Society of America, and there’s no better time to seize the benefits of your membership than with the start of a new year. If your resolutions include focusing on professional growth and networking […]
An Interview With Brandi Boatner
Brandi Boatner is a Social and Influencer Communications Lead at IBM and a member of PRSA. In addition, she was a speaker at the 2018 PRSSA National Conference. In this interview with Brandi, we discussed her experience with public relations, advice she has for students and the improvements she feels are needed in the PR […]
PR Practice Outside the Classroom
As a Communication Studies student at James Madison University, I have learned a variety of skills that will assist me in my post-graduation plans. As a senior, I feel confident about my future after college not only because of the education that I have received but also because of the experience I have gained outside […]
The Importance of Being Yourself in Corporate Communication [National Assembly Recap]
Session: Farewell Meeting and Keynote Address Presenters: Emma Finkbeiner, PRSSA 2016–2017 National President; Ty Rogers, Director of Corporate Communications, Amazon Recap: Delegates and non-delegates of PRSSA waited all weekend to hear from Ty Rogers, director of corporate communications at Amazon. Students wanted to know Rogers’ path, why he went the corporate route within public relations […]
Determining the PR Niche for You
Public relations students are taught many things in the classroom: how to craft the perfect news release, what to do when a crisis occurs and how to remain professional on social media. Students are often left on their own to determine what section of the industry they will enter — nonprofit, education, entertainment, crisis, healthcare […]
The Facts About ‘Alternative Facts’
The foundation of good public relations is facts. Facts do not bend, they do not break, and above all else, they are not fiction. Kellyanne Conway, former campaign manager and current counselor to President Donald Trump, recently referred to comments made by press secretary Sean Spicer as “alternative facts.” Spicer denounced news accounts that attendance […]
