Tag Archives | communication

From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong […]

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The Power of a Network

As communications professionals, we’re sure you’ve heard it before — your network is everything. So, what is a network? By definition, a network is “an interconnected or interrelated chain, group or system.” You likely already know that your network is comprised of the professionals you meet throughout your life at conferences, trainings, happy hours, etc. […]

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Intern Talk: How to Maintain Relationships Formed During Your Internship

The internship has ended, you’re back on campus and classes have begun — now what? The transition can be a challenge, but it’s crucial when it comes to bridging the gap between relationships formed during the internship and maintaining your network. I chatted with Lori Crabtree, senior communications specialist at Southwest Airlines, about the best […]

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Early Planning Leads to Lasting Success

Summer is in full swing! The sun is out; the days are long and there is no better time to get a jump start gearing up for the fall. Whether summer means basking in the sun or making the most of an internship, developing strong project management skills are fundamental to success for both public […]

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5 Things I Learned Working at an Agency

I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot […]

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May Monthly Reading Round-Up — Happy Chewbacca, Ethical Decision-Making, Transitioning from Intern to Full-Time

Summer is right around the corner. Chapters are transitioning; graduates are job hunting and others are planning summer vacations, leaving little time to catch up on industry news and trends. The Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month: 1. Achieve Success in Communications With […]

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Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, […]

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5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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August Monthly Reading Round-Up — Cecil the Lion, Journalists Twitter Shame PR Pros, Subway Crisis

Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff     […]

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Fall in Love With PRSS(bae) This Valentine’s Day

Valentine’s Day, singles awareness day or “the day before chocolate goes on sale.” Whatever you call it, this day focuses on love, adoration and over-priced dinners from restaurants with dim lighting. This year, instead of binge-watching Netflix and drowning yourself in tears, focus on the things that make you happy and the things that have […]

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