Tag Archives | coca-cola

Keynote: Six Lessons Learned with Scott Williamson [National Conference Session Recap]

Event: Keynote Address Presenter: Scott Williamson, Vice President, Public Affairs and Communications, Coca-Cola, North America Recap:  What is your Coke story? Scott Williamson asks this question in every intern interview because he believes the key to public relations is telling great stories. After spending more than 23 years working for Coca-Cola, Williamson had many experiences […]

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Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview […]

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First Annual #PRSSABowl Recap

With the launch of the first annual #PRSSABowl to accompany the big game, members discussed commercials from a public relations standpoint. Check out the recap below to see what members said about their favorite and least favorite commercials of the night. [View the story “First Annual #PRSSABowl Recap” on Storify]

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