Tag Archives | clients

The Power of Self According to Matt Prince

Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, […]

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What I Didn’t Expect to Learn from National Conference

In the fall of 2017, I was a first-time sophomore on my Chapter’s executive board. Our Chapter had decided to go to the annual PRSSA National Conference and I couldn’t be more excited to attend. I paid a fee, packed my bags and hoped in a van with seven other Chapter members to take the […]

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PRSSA’s Best and Brightest: March Internship Review

It is beginning to look a lot like…spring time! Do you know what that means? Internship hunting season is in full bloom. If you are looking to move to a new, cool city or stay in your loving hometown, there may be an internship just for you. Although it is April, there are still numerous […]

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How To Prepare for an Internship

Finals are over, interview stress has passed and it’s time to, as I like to say, put on your big girl (or guy) pants and get ready for a summer of learning. The application and interviewing process required a lot of research but you’re not done yet. This is where you can dive a little […]

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5 Things I’ve Learned About Newsletter Writing as an Intern

This semester I started my first internship at an agency located in Scottsdale, Arizona. One of the agency’s primary tasks is to send out weekly newsletters for each of their clients. Because they’re sent out so frequently, we had to develop a better strategy to entice our audience. These are some of the things I’ve […]

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November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. […]

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Keep Up with the Kardashians on Social Media

It is rare to log onto Twitter, Facebook, Instagram or Snapchat without seeing something about the Kardashian family; whether they are a cover story for a magazine, advertising their apps or retweeted across your feed, you can never seem to escape their reach. With social media being a powerful and exceedingly growing tool in the […]

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September Monthly Reading Round-Up — Making Ethically Sound Decisions, Secrets of Great Communicators, Get-Out-The-Vote, Interview Follow Up

September flew by, and the PRSSA 2016 National Conference is right around the corner. Before heading to Indy, make sure you’re up to date on the latest industry news and trends by reading the Progressions Monthly Reading Round-Up. Below are eight article you may have missed this month: 1. Tough Situations: Making Ethically Sound Decisions in […]

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Sales: The “S” Word Every PR Professional Should Be Using

Let’s talk about the “s word” that every public relations professional should add to his or her vocabulary — sales. Though it may seem like a dirty word for those on the creative side, sales are what keep a public relations agency running. Public relations work is a service bought by clients, and they want […]

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5 Things I Learned Working at an Agency

I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot […]

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