Tag Archives | challenges

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models […]

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Blind PRSSA Member Discusses Her Journey, Challenges in the Public Relations Industry

When many hear the term diversity, they jump straight to the category of race or other cultural identifiers. However, many times we don’t think about those affected by physical disabilities. I was fortunate to meet and spend an afternoon with Sena Pottackle, while I was volunteering at the PRSSA 2014 National Conference in Washington, D.C. […]

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Grunigs Discuss Global Communication Challenges [National Conference Session Recap]

Session: Listen: Global Communication Challenges Presenter: Toni Muzi Falconi, Methodos Spa; James E. Grunig, Professor Emeritus, University of Maryland; Larissa A. Grunig, Professor Emerita, University of Maryland Recap: There are five generic principles of global communications: embedding specific applications realizing the value of stakeholder relationships enabling different operational management and strategic roles valuing diversity and […]

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How to Bring Creativity to the Workplace

When I was little, the sky was the limit. I was one of those kids who liked to color outside the lines and had a great sense of imagination. I also believed that I would someday be able to fly just like Superman. Now that I am a little older and a little wiser, I […]

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Five Avoidable, Ethical Dilemmas for Interns

As student interns honing our skills in preparation for our professional career, it is likely that we will experience situations with unethical aspects. We need to know and be comfortable with how to overcome these challenges. Free Flow of Information The free flow of information includes a wide range of issues, such as disclosing yourself […]

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