Tag Archives | campaigns

PRSSA’s Best and Brightest: March Internship Review

It is beginning to look a lot like…spring time! Do you know what that means? Internship hunting season is in full bloom. If you are looking to move to a new, cool city or stay in your loving hometown, there may be an internship just for you. Although it is April, there are still numerous […]

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An Analysis of the 2016 Presidential Candidates’ PR Flops

The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question […]

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Why it’s Good to Be a Girl [National Conference Recap]

Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when […]

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October Monthly Reading Round-Up — Proofreading Tips, Election Content, Apple’s Holiday Forecast, Marketing in the Advocacy Era

October has come to a close, and the PRSSA 2016 National Conference came and went in the blink of an eye. Between professional development sessions, socials and networking opportunities, it was easy to fall behind on current events and industry news this month. In case you missed anything, here are eight interesting articles that were […]

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5 Things PR Pros Can Learn From the National Conventions

You may have seen #DNCinPhilly or #RNCinCLE while scrolling through your Twitter feed in the last few weeks and wondered, “What are the national conventions event about?” A national convention is an event where each political party nominates a presidential candidate and vice presidential candidate. Delegates from each state attend the convention and cast a […]

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Sales: The “S” Word Every PR Professional Should Be Using

Let’s talk about the “s word” that every public relations professional should add to his or her vocabulary — sales. Though it may seem like a dirty word for those on the creative side, sales are what keep a public relations agency running. Public relations work is a service bought by clients, and they want […]

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Break Into Sports With Public Relations

Kicking off the first round of professional development sessions at the PRSSA 2012 National Conference was a session led by Andrew Nicholson, director, new media for the Sacramento Kings and Nima Zarrabi, director of marketing/public relations for REP1 Sports. Both men discussed the importance of public relations, and the benefits of using public relations in […]

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A Glimpse into Public Affairs from an Agency View

I am sure some of you are wondering what exactly a public affairs public relations professional does.  As a public relations associate at Lansing-based bi-partisan agency Lambert, Edwards & Associates (LE&A), I hope to give you a glimpse of what life is like inside the public affairs world. Generally speaking, “public affairs” means working with […]

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