Tag Archives | campaign

Insights from the Day-of Competition [National Assembly 2019 Recap]

You’ve paid your registration fee, booked your hotel and are on your way to Assembly. You go to your first meeting and walk out unsure of how you can apply what was spoken about to your career. The next meeting leaves you feeling the same. But the next meeting is different. The speaker gives a short […]

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If You’re Happy, I’m Happy

We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable […]

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PR Roundup – February 2019

Despite being the shortest month of the year, February was filled with public relations stories. From Super Bowl Sunday to Valentine’s day fails, check out three of the month’s top stories in PR. Pampers won Super Bowl XLVIII Tom Brady may have led the Patriots to another Super Bowl win but the real champion of […]

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How Rebranding Your Chapter Can Increase Your Reach

Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and […]

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PR Takeaways from the Fyre Festival Fiasco

In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” […]

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#EthicsStartWithYou

Unethical behavior, corruption and scandal plague the news cycle, and it is our job as public relations professionals to protect ourselves and our company from suffering due to poor decisions. It is important for PR professionals to be sincere advocates for their client. The PRSA Code of Ethics is a guide to help you navigate […]

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The More the Merrier: Multiculturalism on a Global Stage

Brand representation is rapidly changing. The audience and its expectations are diverse as ever and with that, the industry of public relations is rising to the task with a workforce that is as diverse as its audience. However, when it comes to reaching a modern audience, is it more important to see different cultures as […]

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PRSA Sections Series: Passion, Loyalty and Ethics are Key in Public Affairs and Government Public Relations

The Public Affairs and Government (PAG) Section of PRSA provides training and resources relevant to communicators in all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues. This Sections Series article […]

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Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview […]

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Global Trends From the 2014 Cannes Lions Festival

The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the […]

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