Tag Archives | business

An Interview With Brandi Boatner

Brandi Boatner is a Social and Influencer Communications Lead at IBM and a member of PRSA. In addition, she was a speaker at the 2018 PRSSA National Conference. In this interview with Brandi, we discussed her experience with public relations, advice she has for students and the improvements she feels are needed in the PR […]

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How Robots are Taking Over the Communications World and Why You Should Let Them

Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were […]

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When PR Meets Entrepreneurship

PR work from home to co-founding one of the fastest growing tech companies in the nation, Podium. Today Podium has more than 100,000 users and 250 employees. With more than $32 million in investments, Podium looks to hire 400 new employees in the next five years and construct an exclusive building in Lehi, Utah. When […]

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How to Make the Most of Any Internship

With only four short years to gain the experience needed to enter the public relations profession, the pressure is on for undergraduates to enhance our skills, broaden our networks and determine which path we will take within the industry. Without the pressure of full course loads and extracurricular activities, summer is the perfect time to […]

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City Series: Public Relations Industry Booming in the Silicon Hills of Austin

When one thinks of the state of Texas, images of cowboy boots, “Friday Night Lights,” and the best brisket you’ve ever tasted come to mind. While Austin does have all of the above, it has become the Boomingest Big City of all, according to the U.S. Census Bureau. With events such as South by Southwest […]

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Day in the Life Of: Ben Butler, Firm Owner Extraordinaire

This is a post on behalf of the PRSA New Professionals Section’s monthly series for PRSSA titled “Day in the Life Of.” The series journeys through various new public relations professionals’ daily lives, experiences and advice. As a former PRSSA Chapter president and National Committee member, how did you handle being very involved in PRSSA […]

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How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your […]

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December Twitter Chat Recap: The Internship Search — Secure Your Future

Thank you to everyone who participated in our December 2014 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Career Services Jonathan Hill  (tweeting from @JonJonHill) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next semester’s Twitter chat […]

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Why Public Relations Students Need to be More Ethical Than Ever

As public relations students, we need to constantly remind ourselves that the world of communications is more complex than ever before. We may have to go a step further in our ethical practices than our mentors did.  Though these precious people in our lives have done some amazing things, found success and made an impact […]

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Changing Career Paths to Find Success

This post is part of a series of “Lives of New Professionals” guest posts for Progressions. When I graduated almost six years ago, I knew my career would not look as I had planned through those four years in school. As a new Navy wife, I knew that my husband’s career would often take precedence […]

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