Tag Archives | branding

Fall into Public Relations

Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations […]

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August Monthly Reading Round-Up — Golin’s New CEO+ Structure, Layering Content Effectively, Fall Issue of FORUM

The fall semester is about to begin, which means it’s even more difficult to find time to keep up on industry news and trends. Luckily, the Progressions Monthly Reading Round-Up has the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 1. Fred Cook Moving Upstairs as […]

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Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, […]

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Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview […]

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February Twitter Chat “Branding Success: Becoming the CEO of You” Recap

Thank you to everyone who participated in our action-packed February 2014 Twitter Chat, “Branding Success: Becoming the CEO of You.” Specifically, we’d like to thank our co-hosts Jason Mollica of JRM Comm and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on March 24 at 9 p.m. ET for […]

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The Six Most Common PRSSA Style Mistakes

Branding is one of several foundational pillars that makes an organization go from great to exceptional. The practice insures and promotes consistency of written and visual elements across all platforms—both traditional and digital. With more than 300 Chapters, keeping a consistent brand across all Public Relations Student Society of America (PRSSA) is a challenge. It […]

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Break Into Sports With Public Relations

Kicking off the first round of professional development sessions at the PRSSA 2012 National Conference was a session led by Andrew Nicholson, director, new media for the Sacramento Kings and Nima Zarrabi, director of marketing/public relations for REP1 Sports. Both men discussed the importance of public relations, and the benefits of using public relations in […]

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Four Ways Food Trucks Build Brand Identity

Emerson College’s PRSSA Chapter took chef James DiSabatino off his cooking duties for the night when he came to speak to PRSSA members at his alma mater. DiSabatino, founder of the wildly popular Boston food truck, Roxy’s Grilled Cheese, competed with his food truck on the second season of Food Network’s TV show “The Great […]

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Regional Activity Update at Boston University

The following is a guest post from Allison Shannon, Boston University PRSSA Webmaster. Soon you’ll be graduating and when you reach the other side of that stage, diploma in hand, you will be entrenched in the uncertainty of today’s job market. You will need more than that diploma to show your future employer that you […]

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