Tag Archives | branding

Intern Talk: The Fine Art of Balancing Personality and Professionalism

The ones who have tackled this have gone on to become chief communications officers, public relations specialist or, in the case of Leah Seay, a public policy communications assistant manager at General Motors. Although I had only previously met Leah through a phone call that lasted no more than ten minutes, I was in awe […]

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Climbing to the Top of the PR Agency List

You can find a handful of PR agencies in almost every major city in the United States, as well as around the world, that range from global agencies to local-run firms. With so many agencies and such a diverse set of professionals, what makes a certain firm stand out above others? Is it the organizational […]

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Personal Branding: Elle Woods Style

I’ll admit it — Legally Blonde is one of my guilty pleasures. I often find myself looking to Elle Woods for inspiration; whether it be life in general, fashion and yes, even career. The fictional fashionista-turned-lawyer is a powerhouse and always seems to know what to say and how to act. Elle Woods is also […]

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May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of […]

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November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. […]

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Starbucks Green Cups: Another Thing People Have Mixed Feelings About

Starbucks pre-election green unity cups made their debut Nov. 1 in place of the long anticipated holiday red cups. The cups, featuring a mosaic of hundreds of people drawn in one continuous stroke by artist Shogo Ota, were meant to promote unity of people at a time of turmoil in the country but faced mixed […]

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Fall into Public Relations

Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations […]

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August Monthly Reading Round-Up — Golin’s New CEO+ Structure, Layering Content Effectively, Fall Issue of FORUM

The fall semester is about to begin, which means it’s even more difficult to find time to keep up on industry news and trends. Luckily, the Progressions Monthly Reading Round-Up has the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 1. Fred Cook Moving Upstairs as […]

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Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, […]

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Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview […]

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