Tag Archives | authenticity

Where Heineken Flourished and Pepsi Failed

There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, […]

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Learning How to C.A.R.E. [National Assembly Recap]

Session: Welcome Reception Presenter: Karith Foster, Founder, The Foster Russell Family Foundation, and CEO, Stereotyped 101, Inc. LLC Recap: Diversity can be a tough topic to talk about, but Stereotyped 101, Inc. LLC CEO Karith Foster doesn’t think it should be boring or painful. She coined the term “inversity,” which is a modern twist on […]

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Being Your Authentic Self: Keynote from David Grossman [National Assembly Recap]

Session: Farewell Meeting and Keynote Address Presenter: David Grossman, APR, ABC, Fellow PRSA, founder and CEO, The Grossman Group Recap: All too often we are concerned about the “suppose-to” track of our lives. We want to make all the right choices, at the right time and have order in our right life. We think we […]

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So You Got the Job—Now Keep It! A Guide to Getting Hired After Your Internship

Courtney Moats did what public relations students dream of doing: she was hired full-time for a company after completing that company’s internship program. She is now an assistant manager for Chevrolet Communications, following her time as a Chevrolet Communications intern. If you’re looking to snag an open position after the internship of your dreams, Courtney […]

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Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, […]

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Issues Facing the Profession

Last week, the Counselors Academy, a PRSA Professional Interest Section, released survey results discussing the top three issues facing the profession. Check out the PRSA release describing the survey and how it was conducted. Also, for reference, the full results of the survey can be found here. According to the survey, the top three issues facing the profession […]

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