Tag Archives | audience

Tips for Aspiring Public Relations Black Pros

Black History Month is a time of revering past and present trailblazers of the African diaspora in all communities and professional fields. Attending a historically black college or university is like walking in a living textbook where many of these pioneers studied and jump-started their careers. Of the 101 HBCUs in the nation, each rooted […]

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Super Niche Content: The Future of Content Marketing

The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace […]

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Who’s Writing Your Story [National Conference 2018 Session Recap]

Session: Who’s Writing Your Story? Presenter: Brian Easter, Co-Founder, Nebo Recap: As PR professionals, we are storytellers. In this session, Co-Founder of Nebo Agency Brian Easter focused on how as public relations professionals we are not only storytellers in our professional lives but also storytellers in our personal lives. Easter told the audience that the top […]

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The More the Merrier: Multiculturalism on a Global Stage

Brand representation is rapidly changing. The audience and its expectations are diverse as ever and with that, the industry of public relations is rising to the task with a workforce that is as diverse as its audience. However, when it comes to reaching a modern audience, is it more important to see different cultures as […]

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An Audience Missed in a Protest

The Energy Transfer Partners applied for permission to build a 1,172-mile pipeline in 2014 that was going to cross four states. This issue with the pipeline was in North Dakota and it would interfere with a Native American tribe’s (Standing Rock Sioux) reservation as well as possibly damage their water reserve. The potential for the […]

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Where Heineken Flourished and Pepsi Failed

There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, […]

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Taking a Tour of Indy [National Conference Recap]

Event: Career Tours Organization: Visit Indy Recap: Career Tours are one of my most anticipated events of the PRSSA National Conference, and today was no exception. I had the opportunity to spend a couple hours today networking with Visit Indy Communications Coordinators Morgan Snyder and Lisa Wallace. Visit Indy is a tourism-based public relations organization. […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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First Annual #PRSSABowl Recap

With the launch of the first annual #PRSSABowl to accompany the big game, members discussed commercials from a public relations standpoint. Check out the recap below to see what members said about their favorite and least favorite commercials of the night. [View the story “First Annual #PRSSABowl Recap” on Storify]

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Fundraise Successfully Using These Five Tips

On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter […]

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