Tag Archives | audience research

5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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Sail Away With Nonprofit Communications

If coordinating a benefit for an organization is difficult, coordinating a benefit in Monaco from the United States is next to impossible. But that is how I have spent recent days at SeaKeepers, the “yachting industry’s charity.” I started at the organization as an intern and quickly made the transition into a full-time employee as […]

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