Tag Archives | atlanta

Edelman Agency Tour: Know Your Story [National Conference Recap]

Event: Agency Tours Organization: Edelman Recap: My first morning of the PRSSA 2015 National Conference was spent participating in the agency tours. My agency tour was held at the Edelman Atlanta office in Midtown Atlanta. Edelman was founded in 1952 and is currently the world’s largest independently owned public relations firm. Edelman boasts an incredible […]

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PRSA General Sessions: Jim Cantore and John Lewis [National Conference Session Recap]

Do What You Love and You Will Never Work a Day in Your Life Event: Weather or Not: Making Connections in the Dynamic Media World Presenter: Jim Cantore, Host and Meteorologist, The Weather Channel Recap: When Jim Cantore was in high school, in the event of snow, he would stay up all night to shovel […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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Communication that Drives Business Results [National Conference Session Recap]

Event: The Blueprint: Corporate Communications Presenter: Carolyn Markey, Patrick Hernandez, Juli Huston-Rough and Courtney Moats from General Motors Recap: Carolyn Markey started the session by introducing corporate communications as a function that drives business results. It is key to how employees, customers, stakeholders and the public see the company. Corporate communications includes employee communication, executive […]

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Get Off the Bench: Sports Public Relations [National Conference Session Recap]

Event: Get Off the Bench: Sports Public Relations Presenter(s):  Beth Marshall, Senior Director of Public Relations, Atlanta Braves Nzinga Shaw, Chief Diversity and Inclusion Officer, Atlanta Hawks Rebecca Timms, Senior Manager, Communications, United Entertainment Group, a DJE Company Recap: For fans, sports often only last for a season; for active and aspiring sports public relations […]

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Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources [National Conference Session Recap]

Session: Big Dreams, Small Programs: Creating High Quality Public Relations Experiences with Limited Resources Presenters: Drake University’s PRSSA Chapter Megan Johns, Communication Chair Madison McConnell, Events Chair Kelly Marble, Vice President Recap: Drake University’s Chapter Development Session on big dreams and small programs covered how Chapters can create meaningful experiences on a small budget. Megan, […]

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Keynote: Six Lessons Learned with Scott Williamson [National Conference Session Recap]

Event: Keynote Address Presenter: Scott Williamson, Vice President, Public Affairs and Communications, Coca-Cola, North America Recap:  What is your Coke story? Scott Williamson asks this question in every intern interview because he believes the key to public relations is telling great stories. After spending more than 23 years working for Coca-Cola, Williamson had many experiences […]

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National Conference Twitter Chat Recap: Leaving a Lasting Impression

Thank you to everyone who participated in our 2015 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, the National Conference Committee (tweeting from @prssanc) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the […]

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InternTalk: How To Make the Most of the PRSSA National Conference Career Development Exhibition

After keeping a countdown leading up to the PRSSA 2015 National Conference and planning every professional outfit, you’re finally in Atlanta and ready to dazzle future employers at the Career Development Exhibition. As a previous exhibition attendee, I know firsthand what it’s like to be in your shoes. I got together with Jenn Shafer, national […]

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Conference Preview: A Q & A With Hosts of Transition to the Real World

The PRSSA 2015 National Conference in Atlanta is now only two weeks away. After reviewing the program, one session every student should be looking forward to is one hosted by members of the PRSA New Professionals Section on Sunday Nov. 8. The following is a question and answer of this session with Brian Price (BP) […]

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