Tag Archives | agency

Day in the Life Of: Mike DeFilippis Gives a Sneak Peek Into Agency Life

I hate clichés, but I’m going to start with one. Working at an agency, there really is not a typical day. A lot of people say that, but I genuinely mean it because agency life, although sometimes stressful, is so unique. That said, I don’t want to talk about just one “day in the life,” […]

Read full story · Comments { 0 }

InternTalk: A Crash Course on Interning in a New City

You worked your network, polished your résumé and landed your dream internship in a new and exciting city. Now what? Next steps include packing outfits for multiple months — while staying under the 50 pound luggage limit imposed by most airlines, finding affordable housing and making the most of living in a new city. These […]

Read full story · Comments { 1 }

Intern Talk: Diverse Internships Offer a Competitive Advantage

We’re often told that college is the time to experience new things and enhance our education. This seems to work out naturally, because, in reality, the experiences outside of the classroom are really half of what college is. Most of us automatically do this by joining Greek life, student organizations and going on study abroad […]

Read full story · Comments { 0 }

Agency vs. In-House Public Relations [National Conference Session Recap]

Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” […]

Read full story · Comments { 0 }

President of Powell Tate Welcomes Attendees [National Conference Session Recap]

Session: Welcome and Keynote Address Presenter: Pam Jenkins, Powell Tate Recap: Pam Jenkins started the keynote address with inspirational words as she challenged members to change the world. Jenkins, president of Powell Tate, went onto to explain why the public relations field is a good choice. The world needs public relations because it is fundamental […]

Read full story · Comments { 0 }

Part 2 — Intern Talk: A Peek Behind the PR Recruitment Curtain

This is Part II of “Intern Talk: A Peek Behind the PR Recruitment Curtain,” a two-part series for Progressions. In last week’s “Intern Talk,” Christine Godbey, human resource specialist for Ketchum/Zocalo Group, shared her answers to questions regarding public relations recruiting. This week, she has even more answers to your biggest recruitment questions to help […]

Read full story · Comments { 0 }

Part 1 — Intern Talk: A Peek Behind the PR Recruitment Curtain

Have you ever wondered what was going through the head of a public relations recruiter while searching for an internship or job? Now is your chance to get answers directly from a professional who spends her days recruiting talent for a Chicago public relations agency. Christine Godbey, human resource specialist for Ketchum/Zocalo Group, shared her […]

Read full story · Comments { 0 }

How to Plan an Agency Tour

Going on agency tours is a fantastic way to expose yourself to local, regional or national businesses in order to get a feel for what life is like post-grad. Fellow Chapter leaders share best practices so you, too, can plan a memorable agency tour for your Chapter: We began planning our agency visit three months […]

Read full story · Comments { 1 }

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their […]

Read full story · Comments { 1 }

Campus Connections: Get Involved Early

Wake up. Answer emails. Pitch media. Approve designs. Check email again. Just a typical morning in the life of a public relations practitioner. But wait – add ‘go to class’ to the list. Though it can be tough to balance class schedules and extracurricular activities, college is the prime time to get involved and start […]

Read full story · Comments { 0 }