Tag Archives | agency

Climbing to the Top of the PR Agency List

You can find a handful of PR agencies in almost every major city in the United States, as well as around the world, that range from global agencies to local-run firms. With so many agencies and such a diverse set of professionals, what makes a certain firm stand out above others? Is it the organizational […]

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From Athens to APCO: Bridgens Continues to Serve the Society

Gary Bridgens is a New York-based project consultant at APCO Worldwide, where he supports clients across a variety of industries with issues management and corporate communications strategy. Prior to working for APCO, Bridgens completed internships with a boutique integrated communications agency, a Washington, D.C.-based trade association and Ohio Gov. John Kasich’s campaign for president. Bridgens […]

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Black History Months Honors Terrie M. Williams, PR Practitioner and Mental Health Pioneer

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. This month celebrates the accomplishments of African-American innovators, visionaries and revolutionaries who have paved the way for modern society’s most impactful advancements. Today we pay […]

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Getting Outside the Classroom: How Agency Tours Provide Young Pros With Valuable Advice

Agency tours offer a chance for students to peek into their future careers and get inspired. Meeting with professionals gives the organization access to advice from people who are active and knowledgeable in the industry. Last semester, the University of Wisconsin–Eau Claire PRSSA Chapter traveled to Minneapolis to check out two communication powerhouses: Lola Red […]

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November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. […]

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A Beginner’s Guide to Starting a Student-run Firm

The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s  3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all […]

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Finding the Right Fit: Which Section of Public Relations Will You Call Home?

Most public relations students are presented time and time again with the same question: What types of jobs are available within the public relations industry?   The options for a successful career in public relations are endless. Therefore, answering this question is complex. Most students aren’t sure what they are most interested in, so taking […]

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5 Things I Learned Working at an Agency

I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot […]

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Do’s and Don’ts: How to Get Hired by An Agency

When I was a student, I was obsessed with agencies. To me, it was always big news when a friend or someone in my network scored a job or internship with an agency. I’d quickly sit them down and dig for their secrets. How did they approach them? What did they do? Who did they […]

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4 Must-Have Traits for the Agency Environment

As a student, some of the best learning experiences come from outside the classroom. That is why my tour at Geben Communication was such a valuable experience. In their new space off Main Street in downtown Columbus, Ohio, Geben Communication welcomed my PRSSA Chapter with inside perspectives and advice for entering the public relations industry. […]

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