Tag Archives | advice

Internships: A Necessity for All PR Majors

As public relations majors, having experience is key. Without an internship — or two — under your belt you may find yourself struggling to find a job after graduation. The experiences provided through an internship are invaluable, and oftentimes the skills you build can’t be learned in a classroom. Searching for and securing internships early […]

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November Twitter Chat Recap — Perfecting Your Prose: Best Practices for Writing in PR

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please […]

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How to Apply for a Job Even If the Company Isn’t Hiring

This article originally appeared on THE TEMPLATE. Typically, you apply for the positions you find on job boards and company websites. What if you discover a company you love but find it’s not hiring — or at least not hiring a position relevant to your skills? I recommend you should do the unusual: apply even […]

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Life After College: Ensuring a Smooth Transition to the Workforce

This article originally appeared in the September issue of Public Relations Tactics. “It used to be that you’d go to college, maybe go to graduate school and you’d be done — along with some professional development along the way,” said “There Is Life After College” author Jeffrey J. Selingo. “But now, you have to constantly be […]

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Intern Talk: How to Network on Your Campus

We hear it everywhere we go: learn to network. Networking is a skill that builds relationships, provides opportunities for mentorship, initiates connections and possibly leads to internships or job openings. You can network at events like PRSSA National Conference or even in line at the grocery store. Networking happens everywhere and anywhere — including your […]

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August Monthly Reading Round-Up — Golin’s New CEO+ Structure, Layering Content Effectively, Fall Issue of FORUM

The fall semester is about to begin, which means it’s even more difficult to find time to keep up on industry news and trends. Luckily, the Progressions Monthly Reading Round-Up has the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 1. Fred Cook Moving Upstairs as […]

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Intern Talk: How to Maintain Relationships Formed During Your Internship

The internship has ended, you’re back on campus and classes have begun — now what? The transition can be a challenge, but it’s crucial when it comes to bridging the gap between relationships formed during the internship and maintaining your network. I chatted with Lori Crabtree, senior communications specialist at Southwest Airlines, about the best […]

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Intern Talk: How to Measure Success During Your Internship

So you’re halfway through your dream internship; now what? There are numerous ways to gauge how you are working — thriving — in your internship. The important thing is that you are measuring your work. Whether it’s for a resume, LinkedIn or end-of-internship evaluation, you should keep track of your accomplishments, challenges and goals. Set […]

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How to Make the Most of Any Internship

With only four short years to gain the experience needed to enter the public relations profession, the pressure is on for undergraduates to enhance our skills, broaden our networks and determine which path we will take within the industry. Without the pressure of full course loads and extracurricular activities, summer is the perfect time to […]

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Do’s and Don’ts: How to Get Hired by An Agency

When I was a student, I was obsessed with agencies. To me, it was always big news when a friend or someone in my network scored a job or internship with an agency. I’d quickly sit them down and dig for their secrets. How did they approach them? What did they do? Who did they […]

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