Tag Archives | advice

To Grad School or not to Grad School, That is the Question

Many people have strong opinions on whether or not graduate school is necessary for people in the communications industry. The short answer to “Should I go to grad school?” is that it depends. It’s not like the medical field where further education is a must, but there are still many public relations graduate programs across […]

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Dr. Devin Knighton

Dr. Knighton’s Networking Tips in the Age of Coronavirus

If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at […]

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Your Boss was an Intern too, Once.

So you’ve locked down that internship. Your perfect cover letter, resume and portfolio did the job and your interview couldn’t have gone better. The dream internship is finally in your lap and you are antsy to start. Before you jump the gun and sell your soul to your new job, take a step back. Because […]

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Five Books to Add to Your Reading List from PRSSAIC

The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally […]

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Local Bands and the Art of Self-Promotion

You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, […]

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Five Easy Ways Canva Can Help Branding

College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every […]

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Heathere Evans speaking from stage

Emotional Intelligence: Five Leadership Skills to Take Away from PRSSAIC, with Heathere Evans

A room of future industry leaders chatter about their Chapter experiences and Student-run Firm campaigns when Heathere Evans, president of Pivot, Inc., takes hold of the room. Her charisma feeds off the student energy as she dives into her passion. Emotional Leadership is a scientific practice. With repetitive thoughts and mindful thinking, Evans shares that […]

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Stockton University Provides Tips to Make Your Chapter Successful — No Matter the Size

Three students from the St. John Fisher College PRSSA, Tom Proietti Chapter in Rochester, NY, attended the Stockton University Chapter’s panel “Taking the Lead in Professional Development: Successful Networking in the Local Community” on Friday, October 18 at the PRSSA International Conference in San Diego. Below, the student attendees recap their key takeaways: Elizabeth Beach […]

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Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a […]

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Outfits That Can Help Nail an Interview

First impressions can be a key component to whether you get a job or not. You may have worked a retail job or in food service when you were in high school. Those interviews may not have been as demanding. But for college students, the interviews you are doing now may very well lead to […]

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