Tag Archives | advertising

The Pressure is on for Graduates Entering the PR Industry as the Competition Grows

Student Organizations Might Help Students Take the Lead in Landing a Job Graduation is bittersweet for every college graduate. They are relieved from late night studying or deadbeat members in group projects. But instead, they are faced with job search panic and loss of confidence in their knowledge and abilities as a professional. Everyone knows […]

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The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]

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When PR Meets Entrepreneurship

PR work from home to co-founding one of the fastest growing tech companies in the nation, Podium. Today Podium has more than 100,000 users and 250 employees. With more than $32 million in investments, Podium looks to hire 400 new employees in the next five years and construct an exclusive building in Lehi, Utah. When […]

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Climbing to the Top of the PR Agency List

You can find a handful of PR agencies in almost every major city in the United States, as well as around the world, that range from global agencies to local-run firms. With so many agencies and such a diverse set of professionals, what makes a certain firm stand out above others? Is it the organizational […]

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Where Heineken Flourished and Pepsi Failed

There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, […]

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March Monthly Reading Round-Up — Diversity Champions, Teaching Ethics, Oxford Commas, Ad Stunts

Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month. The Power of Conferences in a Social-Media Age Author: Alexandra Samuel Publication: The Wall Street Journal While being on social media at conferences seems like it would disengage […]

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City Series: New York City the “Spiritual Heart” of Public Relations

Undoubtedly, you probably already have an opinion of New York City. Maybe you’ve visited and seen the tourist sights. Maybe you’ve never been but know you’d love it or hate it. Maybe you think that “Seinfeld” and “Sex And The City” are documentaries. The truth is—New York City is what you make of it. I […]

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October Monthly Reading Round-Up: The Future of PR, Emotions and Advertising, PRSSA 2015 National Conference

October is over and November is upon us. This means a few things: the PRSSA 2015 National Conference is almost here, we’re over the hump of the fall semester and a whole month of relevant articles has passed. But the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may […]

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How to Find Success Before, During and After a Regional Conference

Maybe you’re finally on your way to a PRSSA Regional Conference or maybe you’ve already been to one. Here are some tips on how to make the most of your Regional Conference experience. Before: Prepare Preparing yourself for a conference requires knowing the essentials — who, what, where and when. This information can be found […]

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First Annual #PRSSABowl Recap

With the launch of the first annual #PRSSABowl to accompany the big game, members discussed commercials from a public relations standpoint. Check out the recap below to see what members said about their favorite and least favorite commercials of the night. [View the story “First Annual #PRSSABowl Recap” on Storify]

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