Tag Archives | action

Where Do I Stand on Inclusion?

On April 4, I flew to Portland, Oregon, to attend the PRSSA 2019 National Assembly to serve as the delegate for the University of Nebraska–Lincoln Chapter. While there I had the opportunity to network with other PRSSA Chapter presidents and learn from some stellar public relations professionals. I also participated in the voting for new […]

Read full story · Comments { 0 }

Trisch Smith Keynote [National Assembly 2019 Recap]

Session: Friday Keynote Speaker Presenter: Trisch Smith, Global Chief Diversity and Inclusion Officer, Edelman Recap: No matter where you look, diversity and inclusion is a topic of discussion in today’s society. From the MeToo movement to the #AerieReal campaign, the world is starting to follow a change of action that no longer represents the minority but the […]

Read full story · Comments { 0 }

August Twitter Chat Recap — Joining the Multicultural Workforce

Thank you to everyone who participated in our August 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Andrew Cook  (tweeting from @adcook22) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View […]

Read full story · Comments { 0 }

Vloggers, Bloggers and Influencers – The Big Brothers and Sisters of Social Media

Citizen journalists, social media influencers and brand advocates of the online world wear many hats. For advertisers and marketing professionals, this group is the new billboard, magazine ad and 30-second commercial. For public relations professionals, it’s an additional person to engage in the assembly line of social-media-driven purchasing power and influencers. But who are these […]

Read full story · Comments { 1 }

Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As […]

Read full story · Comments { 0 }

August Twitter Chat Recap: Shift — Diversity in Action

Thank you to everyone who participated in our August 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Victoria Lewis  (tweeting from @VictoriaKLewis) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

Read full story · Comments { 0 }