Creating Your Personal Brand

First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can […]

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Sticking to the Brand [National Conference Recap]

Session: Sticking to the Brand  Presenter: Jonathan Yohannan, Panera Bread  Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand […]

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Vacaciones de verano: Cómo convertirte en un profesional más atractivo

Lo único que nos ayudará a sobrevivir en un mundo tan competitivo como el nuestro es DESTACAR. Pero, ¿cómo destacar a través del CV? A lo largo de estos últimos años, he leído muchos artículos sobre cómo redactar el CV de tal forma que el reclutador no dude en llamarte. Diseño sobrio y sencillo, foto […]

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Environmental PR Specialists’: The Modern-Day Superhero

Environmental issues are constantly being communicated. Everyone, all the time, is being affected by the environment but the question is who is communicating the environmental findings/issues happening daily?” While scientists are specialists in researching, most are not specialists in communicating their findings to the general public. This is where environmental public relations specialists become superheroes. […]

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PRSSA Below the Border

As Vice President of External Affairs, one of my favorite responsibilities is our international Chapter outreach. The Society currently has three international Chapters — Argentina, Colombia and Peru. Each was asked to give a brief summary of what public relations is like in their country and a little bit about their Chapter. I hope that […]

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Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the […]

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Considering a 6-month Internship?

There are many public relations companies that offer six-month internship programs to students. These are a good opportunity for undergraduates and graduates to hone their skills and expand their knowledge. These companies have a wide network of clients who work in various industries such as cloud technology, enterprise security, financial services technology, healthcare, innovation, corporate […]

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Finding a Company Culture that Fits You

There are many important things to consider when applying for an internship or job. There are the basic requirements like salary and location but there is another important piece to the puzzle—company culture. Many people emphasize the importance of company culture; however, few people know how to find the right one. Get to know yourself. […]

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Six Things I Learned When Creating My Own Online Portfolio

The job and internship hunt is aggressive. It’s competitive and stressful and college students everywhere are trying to strategically set themselves apart from the pile of resumes. In my case, I have one semester left until graduation. My two minors are completed, I have one class left in my major and my course load for […]

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Tips to Strengthen your Writing

As writers, we are constantly working to improve our work. We want to keep up with trends, develop new topics, fulfill new ideas and create work that has a lasting impact on those who read it. Here are my top five tips to help strengthen your own writing. Read, read, read. One of the best […]

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