Why Understanding Cancel Culture Is More Important Than Ever

Have you ever had something canceled? An event? A meeting? I think we can all relate to this just a little, especially during the last couple of months. How did that feel? Maybe, you were disappointed, angry, sad, or maybe relieved. Now imagine if thousands of people vocally expressed those emotions through social media about […]

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Keeping Members Engaged During a Summer of Quarantine

PRSSA executive boards across the country typically have meetings or at least summer check-ins to prep for the upcoming school year. They’re working on gathering speakers, making social media plans, prepping topics for professional development sessions and of course brainstorming about recruitment strategies. Half of the battle of recruitment in the fall is encouraging members […]

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#MeToo in the Gaming Industry

Recently, a wave of allegations surrounding abuse targeted towards women has hit the gaming industry, affecting everyone from Twitch streamers to YouTube stars and top executives at some of the world’s most highly-acclaimed publishers. For an industry that has traditionally been male-dominated, this is a huge wake-up call that some may consider long overdue. As […]

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Newly Nationally Affiliated Student-run Firms share Best Practices

Rachel Kimmel, vice president of professional development, recently talked to a few Nationally Affiliated Student-run Firms to get the inside scoop on how their firms are run, what kinds of practices they use, how their firms are structured and more. Between Grehan Associates of Kentucky University and Titan PR of California State University at Fullerton, […]

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Doughnut Lose Customers: Krispy Kreme Pandemic PR

What drives thousands of graduates, including high school senior Ashleigh Panton, to voluntarily trade the comfort of home for drive-through traffic during quarantine? The Krispy Kreme Grad Dozen. On May 19, 2020, Krispy Kreme gifted the “Grad Dozen” to high school and college graduates when they visited with their cap and gown or other senior […]

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PR News Recap-June 2020

June has been a very active month for the public relations industry and society as a whole. The ongoing protests following the death of George Floyd have led to a movement that has forced companies and audiences alike to stop what they are doing, listen, and take a stand. This in addition to the ongoing […]

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High School outreach goes virtual during COVID-19

A Creative and Thoughtful Way of Giving Back PRSSA lists all the requirements to be named an outstanding Chapter. But, do we really know what it takes? It takes vast amounts of hard work, determination, and articulate communication, but mainly compassion and perseverance by students who are immersing themselves in their education and community. Obtaining […]

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Got Stress? A PR Profesional Gives Helpful Tips

Imagine you are working at your first public relations job. A news release needs to be drafted by the end of the night, you need to customize pitches for journalists, one of your clients is in the middle of a crisis and you are stressed out. Welcome to the demanding work of a public relations […]

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How Mentors Guided GM Communications Coordinator to Dream Job

The difference between getting an internship at your top pick company and settling for one of your lower choices often comes down to knowing the right people. You’ve heard over and over again about the importance of networking and mentoring, but have you seen any real-life mentoring success stories? In a recent interview, Chris Bonelli, […]

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How to Move Forward While Staying in Place

First and foremost, breathe. We’re living during a time in which the world, in many ways, has turned upside down. As a young professional and recent college graduate, I am overwhelmed by case numbers and a career that has not started off the way that I planned. But what I’ve learned during this time can […]

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