Public and Cultural Diversity [PR in Peru; Regional Conference Recap]

Session: Public and Cultural Diversity Presenter: Isabella Falco, Director of Communications and Country Image at PromPeru Recap: They say that everything has a history and a legacy that transcends further than oneself. Peru has it too. Behind its name, there are hidden legendary places, mythical history and exquisite gastronomy. These are several reasons why Isabella Falco, […]

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The Profile of Public Relations in Peru [PR in Peru; Regional Conference Recap]

Session: The Profile of Public Relations in Peru Presenter: Patricia Bobadilla, Professional Adviser of PRSSA Universidad de San Martín de Porres (USMP) Recap: Patricia Bobadilla, professional adviser of the Peruvian Chapter of USMP, opened the meeting reminiscing about different public relations definitions created by well-known authors and practitioners. She concluded that the discipline has an […]

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Personal Branding [PR in Peru; Regional Conference Recap]

Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in […]

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Tips for a Successful Phone Interview

The majority of my interviews during my search for a summer internship were conducted over the phone as was to be expected since I was interviewing from Iowa for positions in Washington D.C. One practice phone interview with my dad showed just how much preparation I needed so I decided to make improving my interview […]

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PR Roundup: June 2018

The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would […]

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Four Unexpected Soft Skills to Develop Before Starting Your First Job

Congratulations! You got the job. Whether it’s a summer internship, a first full-time job as a post-graduate or you’re well into your young professional career, entering a new role is always filled with excitement and anticipation of what you will learn. While respect, punctuality, humility and professionalism are tried and true soft skills to bring […]

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Meet Ben Butler: A Q&A with the New PRSSA National Professional Adviser

Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head […]

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AP Style Quiz #5

Test your AP Style skills this month with our latest quiz!

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Why I Started My Own Podcast Series

It began as a simple idea. I was at dinner with an old friend. She and I were laughing over some wine and a delicious meal while we exchanged old stories and memories we shared. Our conversation, while humorous, did not lack some profound comments. It was one of those conversations that I knew I […]

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PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and […]

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