National Assembly Day-of Competition: No Expectations Leading to High Reward

When I first received the email about the Day-of Competition for National Assembly, I had no idea what I would be doing or whether I even had the skills to participate, but I figured, “Hey, why not?” For the Day-of Competition, we were placed into groups of four to five students from various PRSSA Chapters […]

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Where Do I Stand on Inclusion?

On April 4, I flew to Portland, Oregon, to attend the PRSSA 2019 National Assembly to serve as the delegate for the University of Nebraska–Lincoln Chapter. While there I had the opportunity to network with other PRSSA Chapter presidents and learn from some stellar public relations professionals. I also participated in the voting for new […]

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How To Build a Digital Portfolio

Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you […]

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Glossier Sells Makeup by Telling Customers That They Don’t Need it

The no-makeup makeup look rocked the beauty industry a few years back. Makeup that makes it look like you’re pretty enough that you don’t need makeup. Kind of ironic, right? Spend money on makeup to look like you’re not wearing makeup. But let’s face it, we’re all into it. Sure, there are still full-face loyalists who […]

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Four Things the Kardashians Can Teach Us About Good Public Relations

Love them or hate them, there is no doubt you know them. The Kardashians are America’s most famous family and have become a household name throughout the world. Their million-dollar empire is based solely on one thing — good public relations. The time Kim “broke the Internet.” In 2014, Kim Kardashian graced the cover of […]

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How to Pack for International Conference

The PRSSA International Conference is a four-day experience where students get the opportunity to network with professionals and learn more about the public relations profession. As the Conference Committee, we are so excited to host this year’s Conference in sunny and beautiful San Diego. San Diego is known for its bright, sunny beach weather. In […]

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PRSA Updates Students on State of Society at PRSSA National Assembly

Session: Closing ceremony Presenter: Debra Peterson, PRSA chair, and vice president of corporate communications at CenturyLink Recap: During the closing ceremony of PRSSA’s National Assembly in Portland, Oregon, on April 7, 2019, Debra Peterson, PRSA chair, gave a thorough speech updating attendees on initiatives of the professional Society. She began by highlighting how excited the PRSA Board […]

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Traditional Public Relations Versus Social Media

There are a lot of people who think public relations is not that important in a company’s or brand’s life. On behalf of every public relations professional, I can say this is one of the biggest misunderstandings with public relations. Public relations works to build mutually beneficial relationships with key publics and works to avoid […]

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PRSSA National Assembly, the Benefits of PRSSA National Conference With Intimacy

As I prepared for the PRSSA 2019 National Assembly, I had a decent idea of what to expect at a national event. I had attended the PRSSA 2018 National Conference in Austin, Texas, this past October. After shaking the initial feeling of being a deer in headlights by seeing almost 1,000 fellow members in attendance, […]

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The Power of Self According to Matt Prince

Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, […]

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