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AP Style Quiz #3

Test your AP Style knowledge with our latest quiz!

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AP Style Quiz 2

As public relations professionals, it’s important to master AP Style. The Progressions Style Quizzes are designed to test your knowledge of word usage, spelling, grammar and punctuation as laid out in the PRSSA Style Guide and AP Stylebook. Take the quiz below to see how much you know about AP Style.

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Strategic Writing for Public Relations Practitioners

As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for […]

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10 Tips to Effective Writing

There’s something to be said about the deliberateness of writing. I managed the weekly newspaper and co-hosted a sports radio show at my university. Despite covering a lot of the same stories between the newsroom and studio, I learned my insights and observations were much more profound in my written coverage. As a writer, you […]

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PRSSA Style Guide Quiz

The PRSSA Style Guide offers writing standards for all PRSSA-related copy, and now that Chapter recruitment and event promotion has begun, it’s important to follow the guidelines outlined in the Style Guide. The Style Guide contains PRSA and PRSSA terminology, as well as tips for formatting and style that may differ from AP Style. Test […]

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3 Ways to Avoid the “Single Story”

Public relations is all about storytelling. If we aren’t creating awareness or framing conversations, we’re busy questioning and seeking out answers in preparation to do one or the other. Why not bring this same frame of mind to our personal and professional interactions?   We are constantly surrounded by people who are different from us. […]

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AP Style Quiz 1

June has finally rolled around, and for many students that means summer vacation. Sure, summer vacation is great, but communications students have something else to look forward to: the latest edition of the AP Stylebook. New to Progressions this year are AP Style and PRSSA Style Guide quizzes. Questions will cover word usage, spelling, grammar […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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Merry Pitchmas: Effectively Pitching During the Holiday Season

The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here […]

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