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Tips for the PRSA Certificate in Principles of Public Relations Exam

When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I […]

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Press Release Writing 101

Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, […]

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AP Style Quiz 11

Test your knowledge in our latest AP Style Quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National.

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Managing Chaos: Why Every College Student and New PR Grad Should Work in an Emergency Room

Recent college grads and current students seeking to develop a wide variety of skills often think they have to apply to Fortune 100 companies to gain credible experience. Yet, most often overlook amazing small companies, organizations and institutions right in their backyard. Contrary to the career tracks of most PR & Communications professionals, my career […]

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Three Email Tips to Impress the Press

Click. Open Email. Move to Spam. Delete. Next. Click. Open Email. Move to Spam. Delete. Next. It is inbox overload in the first 60 seconds of a journalist’s workday. From follow-ups to bizarre requests, reporters are inundated with messages that most of them are not even interested in covering. Over time, their tolerance fades for wayward story […]

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How To Build a Digital Portfolio

Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you […]

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AP Style Quiz No. 10

Test your knowledge in our latest AP Style Quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National.

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The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]

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AP Style Quiz #9

  Test your knowledge with our latest quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National. Previously she was the Vice President and Chapter president at American University PRSSA. Follow her on Twitter or connect with her on LinkedIn.

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Invest in 2019: How to Become a PR Pro This Year

With the holidays behind us, it’s time to begin a new year filled with opportunities and motivation. Luckily, if you’re a young, rising PR professional, you’ve come to the right spot. Below I’ve laid out a handful of products and services that I believe every young professional should invest in to take their career to […]

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