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Puzzling Together a Communication Plan

Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to […]

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The Intersection of PR and Social Media

Over the years, social media has slowly become one of the most critical aspects of public relations. Most people, no matter their age, has at least one social media account. Social media is now the way to reach a large group of people; however, there are specific things to keep in mind when making PR […]

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Connect, Link and Dream. Reasons Why You Should Have Created a LinkedIn Yesterday

As a junior in college, I still run into people daily who don’t see the need for a LinkedIn profile. “I’m only a junior,” they say. “I’ll do it next year.” Here’s what I have to say about that —  while they’re setting up their LinkedIn profile 365 days from now, I’ll be starting a […]

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What’s The Latest On Chapter News: Why Your Chapter Should Submit

You are probably wondering what is so valuable about Chapter News and more importantly, why your Chapter should submit a release? Chapter News is not only underutilized but unfortunately often undervalued and goes unnoticed on the behalf of students. Many students are often unaware of the fact that they have the opportunity to submit their […]

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AP Style Quiz #8

Test your knowledge with our latest quiz! – Elizabeth Frenaye is a senior studying public relations and strategic communications, with a focus in event management, as well as international studies at American University. For her chapter of PRSSA, she is the service director and in charge of the Bateman Competition.

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AP Style Quiz #7

Test your AP Style knowledge with our latest quiz! – Elizabeth Frenaye is a senior studying public relations and strategic communications, with a focus in event management, as well as international studies at American University. For her chapter of PRSSA, she is the service director and in charge of the Bateman Competition.

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AP Style Quiz #6

Test your AP Style skills this month with our latest quiz!

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AP Style Quiz #5

Test your AP Style skills this month with our latest quiz!

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Pitching Best Practices

One of the most nerve-wracking moments in a student’s or young professional’s career is pitching. As young professionals we often have to pitch many things. Think about it — you get to an interview and you are given a sample product that you have 20 minutes to prepare a pitch for the interviewer. Maybe you […]

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PeeR Mentoring

When you think of a mentor, you probably imagine someone established in their career with a keen sense of the PR landscape and a respectable list of connections. This past year, thanks to PRSSA, I’ve developed a different kind of mentor/mentee relationship—one with a peer and fellow Regional Ambassador. Lenie and I became fast friends […]

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