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Three PR Lessons Learned from “Stranger Things”

Strange human experiments, Russian espionage or supernatural phenomena? What happens in the secretive National Laboratory in Hawkins, Indiana? These are the questions running through the minds of the citizens in the fictional town of Netflix’s smash-hit “Stranger Things.” Hawkins National Laboratory is a central aspect of “Stranger Things,” and those running the lab made quite […]

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Environmental PR Specialists’: The Modern-Day Superhero

Environmental issues are constantly being communicated. Everyone, all the time, is being affected by the environment but the question is who is communicating the environmental findings/issues happening daily?” While scientists are specialists in researching, most are not specialists in communicating their findings to the general public. This is where environmental public relations specialists become superheroes. […]

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The Good, the Bad and the Ugly: Case Study Edition

I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a […]

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Four Reasons to Be Thankful for PRSSA

Each year on the fourth Thursday of November, millions of Americans gather around the table in celebration of Thanksgiving. A common tradition is to go around the table and indicate something that each person is grateful for—family, friends, good health, fortune and the heralding in of an acceptable time to begin blasting Christmas music! During […]

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5 Ways Starbucks Successfully Markets PSL

As the days continue to cool and the brisk wind stirs the fallen leaves, nothing feels cozier than cuddling up by a fireplace with a blanket and warm drink. While some people’s warm drink of choice may be hot cocoa or tea, many people are welcoming the changing temperature with the staple drink of autumn […]

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Finding a Mentor and Why You Definitely Need One

According to the Merriam-Webster dictionary, a mentor is “a trusted counselor or guide.” However, a mentor is so much more. Through my experiences, both as a mentor and mentee, the relationship you craft with this individual goes beyond that. This person becomes a coach, cheerleader, adviser, confidant and, hopefully, a friend. My mentors have led […]

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Green Marketing Toward Millennials

The importance of corporate social responsibility (CSR) involving environmental conservation is on the rise among consumers for a variety of reasons. Whether this is because of the world’s current environmental climate or the societal push to “go green,” consumers are becoming weary of the products and services they purchase. Millennials, especially, have been large contributors […]

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New Pro? No Problem

Breaking into the real world is a lot less like a break-in and a lot more like a lonely drop off. Learning how to navigate the professional world, work culture, workplace competition and your actual job duties can be challenging. Lucky for me, I’m surviving it all so here’s a few tips and some truth […]

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Making The Difference

When we are about to graduate, we start to ask ourselves: what am I going to do from now on? As members of PRSSA, the answer to that question is public relations. But once we start college to become a professional, we realize that studying isn’t enough. Even though authors, such as Wilcox, Bernays or […]

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How I Quit My Job

I quit my job last month. It was a great job, too — decent pay, plenty of learning opportunities, amazing people to work with. So why did I quit? Because I’m a public relations student. How I got here. I’m currently a senior studying public relations at The University of Alabama. I count my blessings […]

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