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Super Niche Content: The Future of Content Marketing

The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace […]

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Committee Confessions

It was Tuesday afternoon on October 2, 2018 and all across the country, the PRSSA National Committee was stirring. From Millersville, Pennsylvania to Athens, Ohio to Chicago, Illinois to Raleigh, North Carolina to Gainesville, Florida, phones lit up, suitcases remained empty and chaos ensued. Only one day before flying to Austin, Texas for PRSSA National […]

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Invention in PR

Public relations has earned its seat at the decision-making table. But another meeting happened before we got here and we probably weren’t invited. Each time a public relations team readies itself for a launch, the product has already been determined, developed and maybe even packaged before we’re brought in. Sometimes public relations helps inform certain […]

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What Diversity Officers Want You to Know About Your On-Campus Resource

Looking for a Diversity Month speaker for your Chapter? Need resources for a workshop? As Chapters begin prepping to celebrate the countless number of things that make our members unique, some may be finding themselves at a loss for where to start. The Office of Diversity and Inclusion, a blanket term for the variety of […]

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The Nine Types of Public Relations Professionals: Using the Enneagram to Understand Your Strengths

If you are like me, you visited the PRSSA National Conference and looked around the room in awe. The people I met were so different from me, but we are all interested in the same profession. That, coupled with a recent discussion in my public relations class, made me curious about how different personality types […]

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Joining the Environmental Bandwagon: What You May Have Missed

It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the […]

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Everyone is Networkable

“Network, network,network!” every single PR professor, practitioner and student passionately preached into my ear. In my freshman year of college, I heard this verb so much I nearly grew sick of it. Sure, I thought I already knew what networking meant: to ambitiously introduce oneself to new people, to forge new, beneficial connections. But it […]

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Crisis Communications from the Inside-Out: Top Five Tips to Begin Your Crisis Management Career

By virtue of the job, public relations professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, […]

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The Importance of Respect

Is it wrong to have different thoughts than another person? No, it is not. Yet, why do many cases end in a debate? One cause is the lack of respect for the other. I am sure that most of us know what this is about but not all of us implement it correctly when it comes […]

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Hasta ahora las Relaciones Públicas son tomadas como una simple cortesía por parte de los comunicadores, la profesión se sigue “vendiendo” como una simple fachada para quedar bien ante otras empresas. Es momento de cambiar esa perspectiva. Muchos de nosotros, en algún momento, pensamos que las Relaciones Públicas son el simple ejercicio de vender una […]

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