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What it Really Means to be a Star Chapter

The James Madison University Chapter of PRSSA has won five Star Chapter awards in a row, but it’s not the recognition that has meant the most to us. When you break down what it means to be awarded Star Chapter, you realize what it’s all about: giving back and making a difference. First of all, […]

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A Reminder For Creative PR Students: How To Wear Hats and Express Yourself

I’ll go ahead and tell you two things right off the bat: 1) No, this blog is not about how to literally wear hats and 2) This is for anyone, like myself, that is concerned about cultivating their creativity outside of a work environment. The more I have learned about public relations, the more I […]

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Let’s Get Brexit Done

After growing up in England, traveling Europe, being lucky enough to spend time in most of the world’s continents, and now living in America, I have been met with hundreds of questions about my culture. However, the topic on everyone’s lips when asking me about my British roots has recently been consistent…and that is ‘Brexit.’ […]

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photo of Rishi Chadha wearing a tshirt with various spellings of esports

Esports Has a Branding Problem

One of the hottest words in the gaming industry right now is the term “esports”. This “explosive billion-dollar industry,” as coined by a CNN headline, has become synonymous with pretty much all forms of gaming entertainment. The visibility of gaming and esports is something that should be celebrated within the industry but also carefully looked […]

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How a TikiTok Meme Became the Number 1 Song in America

One thing that I’ve realized during my time as a public relations and emerging media student is that social media is an incredibly powerful and driving force in modern culture. The most striking recent example of this is the rise of the recent number 1 song in America. Lil Nas X’s Old Town Roadstarted as a […]

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Glossier Sells Makeup by Telling Customers That They Don’t Need it

The no-makeup makeup look rocked the beauty industry a few years back. Makeup that makes it look like you’re pretty enough that you don’t need makeup. Kind of ironic, right? Spend money on makeup to look like you’re not wearing makeup. But let’s face it, we’re all into it. Sure, there are still full-face loyalists who […]

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Five Ways to Declutter your Personal Space and Harness your Chi for PR

Are you having difficulties getting started on a project or a new goal because of a cluttered desk for journaling or a piled up “floordrobe” for yoga? Decluttering your personal space, whether at home or the office, has many benefits. Keep reading to find out why and how to get started. Chi is the living […]

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If You’re Happy, I’m Happy

We all want to be happy. Husbands want their wives to be happy, parents want their children to be happy and dogs want their humans to be happy. And you, a fantastic PR pro, want your audience to be happy. In 1998, Martin Seligman was the president of the American Psychologists Association. His most notable […]

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Betsy Day

With March being National Women’s Month, Samford University’s PRSSA Chapter will be showcasing and honoring the wonderful women of public relations. One woman in particular sticks out to us. Betsy Plank, or shall I say “The First Lady of public relations,” hits close to home as she was a graduate from the University of Alabama. […]

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A Trip to the 2019 North American International Auto Show

Every year since 1986, just as the winter starts to take its hold on Michigan, people from all over the world flock to Cobo Center in the city of Detroit to see the latest and greatest in the auto industry. This year, on Jan. 16, members of Grand Valley State University’s (GVSU) Chapter of PRSSA were lucky […]

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