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PRSSA: Oh, the Places You’ll Go

While students struggle to find a place in the communications industry, PRSSA guides young professionals to their communications careers  Like most students, when Andrew Cook, PRSSA National immediate past president, joined PRSSA, he had no idea where his career path would lead. Using his PR skills and his PRSSA network, he found his path. With his […]

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How Robots are Taking Over the Communications World and Why You Should Let Them

Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were […]

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Research Yields Results

Great ideas don’t always yield great results. As a PR professional, it can be easy to become married to what you perceive as great creative ideas. But employers only care about interesting ideas if they are going to improve the company. Research skills prove to your employer that you are strategy-driven and mission-focused. It’s a […]

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#MeToo: From a Social Trend to a Global Movement

On Oct. 15, 2017, Alyssa Milano tweeted out a call for women who had been sexually harassed or assaulted to speak out using the hashtag #MeToo. If comfortable, these women were encouraged to share their stories but ultimately the goal was to show the world just how big the problem was. At the time, this was […]

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3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged […]

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Bringing Out-Group Members In

This blog was originally posted on Platform Magazine. Read it here. Out-groups and in-groups are part of everyday public relations and while the in-group is usually the easier of the two to work with, both are extremely valuable to the success of a company. In order to understand the value of the out-group, we must […]

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Super Niche Content: The Future of Content Marketing

The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace […]

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Committee Confessions

It was Tuesday afternoon on October 2, 2018 and all across the country, the PRSSA National Committee was stirring. From Millersville, Pennsylvania to Athens, Ohio to Chicago, Illinois to Raleigh, North Carolina to Gainesville, Florida, phones lit up, suitcases remained empty and chaos ensued. Only one day before flying to Austin, Texas for PRSSA National […]

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Invention in PR

Public relations has earned its seat at the decision-making table. But another meeting happened before we got here and we probably weren’t invited. Each time a public relations team readies itself for a launch, the product has already been determined, developed and maybe even packaged before we’re brought in. Sometimes public relations helps inform certain […]

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What Diversity Officers Want You to Know About Your On-Campus Resource

Looking for a Diversity Month speaker for your Chapter? Need resources for a workshop? As Chapters begin prepping to celebrate the countless number of things that make our members unique, some may be finding themselves at a loss for where to start. The Office of Diversity and Inclusion, a blanket term for the variety of […]

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