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How The PRSA Code of Ethics Guides 6th Street Public Relations

Getting to be one of the only two PRSSA Nationally Affiliated and award-winning Student-run Firms in California does not happen overnight. At 6th Street Public Relations, we adhere to standards of PRSSA. Ethics Month is important for us because it is a reminder of our ethical responsibilities as an agency and public relations professionals. Throughout […]

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A look into 1804 Communication- the Student-run Firm of Scripps PRSSA

The Public Relations Student Society of America (PRSSA) has provided many amazing opportunities to students worldwide. A big part of PRSSA is the professional development members acquire from both the Chapter and its Student-run Firm. Student-run Firms are essential to the growth and development of students due to the hands-on learning experience. My passion stems […]

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Newly Nationally Affiliated Student-run Firms share Best Practices

Rachel Kimmel, vice president of professional development, recently talked to a few Nationally Affiliated Student-run Firms to get the inside scoop on how their firms are run, what kinds of practices they use, how their firms are structured and more. Between Grehan Associates of Kentucky University and Titan PR of California State University at Fullerton, […]

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MaverickPR travels to New York for Professional Development

Taxis pulled up to the curb and cars honked as they weaved through the narrow streets. Crowds of tourists and businesspeople crossed the bustling intersections, preparing to start their day in the city that never sleeps. For student executives in MaverickPR, the Nationally Affiliated Student-run firm from the University of Nebraska at Omaha, the sights […]

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The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]

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PR Practice Outside the Classroom

As a Communication Studies student at James Madison University, I have learned a variety of skills that will assist me in my post-graduation plans. As a senior, I feel confident about my future after college not only because of the education that I have received but also because of the experience I have gained outside […]

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Do’s and Don’ts of Student-run Firm Leadership

A new school year means new leadership for Student-run Firms across the country. Some executive leadership will remain the same, while other teams may have the opportunity to grow under new leadership. In any case, leading a Student-run Firm is no small feat. As the busy semester begins, take a look at these do’s and […]

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Capstone Agency CreateAthon Launch Recap

This year is the beginning of the partnership between PRSSA National and CreateAthon, and I had the unique opportunity to experience this both as a part of The University of Alabama’s Nationally Affiliated Student-run Firm, Capstone Agency, and the 2016–2017 National Committee. It was 24 hours of creativity, bonding and service that I cannot say […]

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A Beginner’s Guide to Starting a Student-run Firm

The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s  3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all […]

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3 Things that Make Leadership Rally Worth Your Time

You’ve turned in your final assignment. You’ve broken a sweat packing up your dorm or apartment and moving out. You’ve said goodbye to your college friends for the summer, as everyone heads their own way for the next few months. What’s next for a savvy public relations student leader like yourself? PRSSA Leadership Rally, of […]

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