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¡CONOCE CINCO HERRAMIENTAS PARA GESTIONAR TU IMAGEN Y REPUTACIÓN ONLINE!

Como dice el dicho: “No puedes amar a alguien, sin primero amarte a ti mismo.” Por ello es muy importante manejar nuestra propia imagen y reputación como buenos profesionales, antes de manejar los valores intangibles de una organización. La importancia reside en que tu marca personal (y cómo un tercero la entiende e interpreta) repercutirá […]

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September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax

With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses […]

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Comunicación sin Fronteras: Unas conversación en Twitter Resumen

https://storify.com/prssanational/spanish Thank you to everyone who participated in our first Spanish Twitter chat. Specifically, we’d like to thank our co-hosts National President Andrew Cook and Vice President of Digital Communication JaCey Yonke (both tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us in Oct. for our relationships month discussion!  

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Myths vs. Facts of Search Engine Optimization

When you have a question, where is the first place you look? You probably don’t call up your local public relations professional. You’re far more likely to open up Google and start searching. Once you find a promising snippet, you click and land on an organization’s page. Now you’re on their turf, surrounded by the […]

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Ethics Month Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development Ashleigh Kathryn and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us Sept. 26 for our first all Spanish Twitter chat! https://storify.com/prssanational/ethics-month-twitter-chat-recap

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August Reading Round Up — Diversity, Podcasts, Crisis Communication and the fall issue of FORUM

The fall semester has started, which means staying up-to-date on current events and industry news is more difficult. Luckily, the Progressions monthly reading roundup has all of the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 5 common grammar pitfalls Author: Steve Vittorioso Publication: PR […]

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National Conference Twitter Chat Recap: Countdown to Conference

Thank you to everyone who participated in our PRSSA 2017 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, National Conference Communications Coordinator Rachel McLean (tweeting from @rachelemclean) and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s […]

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Get to Know the Woman Behind the Tweets: Courtney Lukitsch

This year’s PRSSA Diversity Month Twitter chat, “University Diversity,” will be co-hosted by Courtney Lukitsch, the Owner and Principal of Gotham PR in New York and London. The August 16 conversation is set to begin at 9 p.m. EST. This year’s Twitter chat focuses on the benefits of diversity in the workplace and why it […]

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Do’s and Don’ts of Engaging with Professionals Online

Thanks to the internet, professionals across the world are available for communication 24/7 no matter where you live. Here is a helpful list of dos and don’ts when it comes to contacting professionals: DO: Loop it back to how you heard/know the professional. Professionals are more likely to reach out and give a job to […]

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Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you […]

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