Archive | Social Media

RSS feed for this section

January Twitter Chat — Career Development Month

Thank you to everyone who participated in our Career Development Month Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Career Services Sarah Dougherty (tweeting from @sarahgdougherty) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View […]

Read full story · Comments { 0 }

How Social Media Addictions Strain Relationships with College Students

While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives.   As we approach the holiday season, some […]

Read full story · Comments { 0 }

November Twitter Chat Recap — Perfecting Your Prose: Best Practices for Writing in PR

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please […]

Read full story · Comments { 0 }

The Phenomenon that Is the Denny’s Twitter Account

When it comes to a company’s online presence in the modern era, I’ve found two things to be true. The first is that a majority of companies are now using social media as a tool to advertise products or services. The second is that Twitter provides the most opportunities for interaction. The platform provides both […]

Read full story · Comments { 0 }

Keep Up with the Kardashians on Social Media

It is rare to log onto Twitter, Facebook, Instagram or Snapchat without seeing something about the Kardashian family; whether they are a cover story for a magazine, advertising their apps or retweeted across your feed, you can never seem to escape their reach. With social media being a powerful and exceedingly growing tool in the […]

Read full story · Comments { 0 }

October Twitter Chat Recap — PRSSA/PRSA Relationship Month

Thank you to everyone who participated in our October 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Professional Development Liz Skeele (tweeting from @LizSkeele) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

Read full story · Comments { 0 }

Engaging Through Dialogue: How This Public Relations Model Dominates Social Media

Engaging publics on social media is tricky. While digital platforms allow organizations to instantly reach large audiences, many fail to communicate efficiently. This communication is crucial for public relations practitioners to build relationships with audiences. Let me explain why. In April 2016, I conducted a study on Starbucks’ use of dialogues in online customer interactions. […]

Read full story · Comments { 0 }

September Twitter Chat Recap — Millennial Ethics: Workplace Dilemmas and Scenarios

Thank you to everyone who participated in our September 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Dr. Tiffany Gallicano  (tweeting from @Gallicano) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “Twitter […]

Read full story · Comments { 0 }

Pros, Cons and Ethical Dilemmas of Live-Streaming

Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a […]

Read full story · Comments { 0 }

National Conference Twitter Chat Recap: Countdown to Conference

Thank you to everyone who participated in our 2016 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, National Conference Coordinator Hannah Riffle (tweeting from @h_riff) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the […]

Read full story · Comments { 0 }