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How Robots are Taking Over the Communications World and Why You Should Let Them

Chatbots are allowing PR professionals to work smarter not harder. In the heat of the Sept. 2018 Utah wildfires, robots, although intimidating, were key to crisis communications. Citizens were amidst disaster when two major Utah wildfires consumed 87,000 acres of land and caused more than 6,000 people to evacuate from their homes. Utah residents were […]

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Maintaining Your Personal Brand: New Year, Same You, Just Better

This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Before I finished my graduate degree, my final project included building an online portfolio, refreshing my resume and updating critical social media platforms like LinkedIn. It was the perfect opportunity for me to consider all the […]

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Advance Your Career Instantly: Obtaining an Online Certification

Between classes, internships and PRSSA, public relations majors are constantly building their resumes to become the top future professional candidate. However, if you’re looking for a winter break challenge or looking to diversify your experience from your peers, there are inexpensive ways to expand your business and communications knowledge. Online certifications can help give students […]

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Social Media Can Be Your Biggest Differentiator in a Crowded Job Market

It’s your senior year of college and you’re starting to get excited about your first real job in PR. Right now, your potential is limitless. Your ambitions know no bounds. Your career is ready to take off. You’ve got eight months until graduation. I know it’s tempting but try to avoid spending the next seven […]

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Efficient Ways to Recruit New PRSSA Members

Recruiting new members for your Chapter may be difficult but it is not impossible. It is essential to take the time and energy to recruit members because PRSSA’s mission is to help students grow personally and professionally through three pillars: enhanced education, broaden professional network and the launching of one’s career. With this in mind, […]

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3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged […]

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Puzzling Together a Communication Plan

Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to […]

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Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s […]

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Super Niche Content: The Future of Content Marketing

The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace […]

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The Intersection of PR and Social Media

Over the years, social media has slowly become one of the most critical aspects of public relations. Most people, no matter their age, has at least one social media account. Social media is now the way to reach a large group of people; however, there are specific things to keep in mind when making PR […]

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