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October Twitter Chat Recap- #PRoud to be Diverse

The ongoing discussion around diversity, equity, and inclusion hit Twitter recently for many PRSSA students as PRSSA National hosted their latest Twitter chat. “#PRoud to be Diverse: The Importance of D&I in Chapters” was hosted by PRSSA National and Haniya Shariff, the PRSSA vice president of diversity and inclusion. The Twitter chat generated discussions on […]

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Clash of the Coffees

On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content […]

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September Twitter Chat Recap- #PRSSAEthics

As part of PRSSA’s ongoing Ethics Month celebration, recently students and professionals alike engaged in our latest Twitter chat “Uphold Values: Ethics in Public Relations”. This Twitter chat, hosted by PRSSA National and Rachel Kimmel, PRSSA national vice president of professional development, started discussions around the ethical dilemmas that current-day PR pros face along with […]

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How TikTok Has Changed the Way We Do Public Relations

TikTok has been taking the world by storm within the past year, and many creators have figured out ways to use the app to their advantage. Creators have been using this app to promote themselves and their future projects. These videos of self-promotion then pop up on many people’s “For You” pages within the app, […]

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August Twitter Chat Recap- #WeArePRSSA

The 2020–2021 PRSSA school year has officially begun, and that means the return of Twitter chats. The first Twitter chat of the year was hosted by Katy Belanger, PRSSA National vice president of digital communications. The chat, titled “#WeArePRSSA: PRSSA Benefits and Best Chapter Practices,” highlighted member benefits and united PRSSA members from across the […]

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Why Understanding Cancel Culture Is More Important Than Ever

Have you ever had something canceled? An event? A meeting? I think we can all relate to this just a little, especially during the last couple of months. How did that feel? Maybe, you were disappointed, angry, sad, or maybe relieved. Now imagine if thousands of people vocally expressed those emotions through social media about […]

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PRSSA PRoud Month — Twitter Chat Recap

Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from […]

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How the New Instagram and Facebook Algorithm Will Affect Businesses

Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from […]

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A-list Celebrities Are Out of Your League – Here’s How it Can Benefit You

When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she […]

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How You Can Make Your Social Media More Inclusive to the Disability Community

The modern world of media is being led by the digital age. Even though the digital age has helped reduce geographical and social barriers, is the digital age completely inclusive to people with disabilities? Technology has monumentally changed our culture in the past decade, improving the lives of people with disabilities and I wonder where […]

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