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3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged […]

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Puzzling Together a Communication Plan

Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to […]

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Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s […]

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Super Niche Content: The Future of Content Marketing

The future of content marketing is like a pair of pants. When you are lazy, you buy one-size-fits-all sweatpants. But do you really impress anyone with sweatpants? When you dress to impress, you get pants that are perfectly tailored and stand out. Nobody wants the one-size-fits-all marketing approach anymore. To survive in a crowded marketplace […]

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The Intersection of PR and Social Media

Over the years, social media has slowly become one of the most critical aspects of public relations. Most people, no matter their age, has at least one social media account. Social media is now the way to reach a large group of people; however, there are specific things to keep in mind when making PR […]

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5 Steps To Making Your Business Instagram Stand Out

Instagram has over one billion active users so how are you going to make yours stand out from the rest? These five steps are a great way to make people want to hit that follow button. Step 1: Pick a Theme The first thing to think about when creating an Instagram is, who is your […]

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Connect, Link and Dream. Reasons Why You Should Have Created a LinkedIn Yesterday

As a junior in college, I still run into people daily who don’t see the need for a LinkedIn profile. “I’m only a junior,” they say. “I’ll do it next year.” Here’s what I have to say about that —  while they’re setting up their LinkedIn profile 365 days from now, I’ll be starting a […]

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Five Lil Wayne Quotes to Get You Through Your Hardest Internship

Today, Lil Wayne is making a comeback with his “Carter V” album. His life has been quite rough, but he is still standing strong on the other side of it and rapping the truth of his story. A lot like Lil Wayne’s life, internships look like sparkling opportunities but are actually hard. Interns do the […]

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What’s The Latest On Chapter News: Why Your Chapter Should Submit

You are probably wondering what is so valuable about Chapter News and more importantly, why your Chapter should submit a release? Chapter News is not only underutilized but unfortunately often undervalued and goes unnoticed on the behalf of students. Many students are often unaware of the fact that they have the opportunity to submit their […]

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Ethics Month Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development (@Ashleigh_K_W) and Vice President of Digital Communication Briana Spears (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for the next Twitter chat taking place next month […]

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