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PRSSA’s Best and Brightest: March Internship Review

It is beginning to look a lot like…spring time! Do you know what that means? Internship hunting season is in full bloom. If you are looking to move to a new, cool city or stay in your loving hometown, there may be an internship just for you. Although it is April, there are still numerous […]

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From Mega to Nano: The evolution of influencer marketing

Determine which type of influencer is right for your PR needs Three months ago The New York Times released an article on nano-influencers and cemented this group of social media underdogs as the newest installment in the influencer evolution. This addition comes hot off the heels of micro-influencers, who were in the spotlight for most of […]

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Three Ways to Prepare for the PRSSA 2019 International Conference

The PRSSA 2019 International Conference is an event that brings communications students from around the world together for professional development and networking. Attendees will have the opportunity to participate in numerous sessions that will shed light on current topics and trends in the field of public relations. In addition, students will be able to attend […]

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JoBros the PR Pros

If you listen to music, keep up with pop culture or have an Instagram account, you may have heard that the Jonas Brothers are back together. After taking five years apart to focus on themselves individually, the boys are back and better than ever. Current and aspiring public relations professionals can learn a few things […]

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PR Roundup – February 2019

Despite being the shortest month of the year, February was filled with public relations stories. From Super Bowl Sunday to Valentine’s day fails, check out three of the month’s top stories in PR. Pampers won Super Bowl XLVIII Tom Brady may have led the Patriots to another Super Bowl win but the real champion of […]

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How Rebranding Your Chapter Can Increase Your Reach

Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and […]

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PR Takeaways from the Fyre Festival Fiasco

In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” […]

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The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]

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Lindsay Lohan: The Nostalgia Trap

At the age of 12, Lindsay Lohan made her acting debut. In the years following her success with the movie “The Parent Trap,” Lohan became one of Hollywood’s biggest stars. But her success in the movie industry came to a halt in 2007 following her first arrest, according to Variety.  Lohan was arrested five more […]

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The PR Professional’s Guide to Work Life Balance

Apply for jobs and internships, network, start a blog, read trade publications, rework your resume, update your LinkedIn—is anyone else exhausted? As aspiring PR professionals, we are constantly on the go and competitive by nature. Between writing your next content calendar and copy editing that press release, it can sometimes feel like we never catch […]

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