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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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May Twitter Chat Recap — #StandOutInPR

Thank you to everyone who participated in our #StandOutInPR Twitter chat. Specifically, we’d like to thank our co-hosts Katherine Morales, APR, Kathy Rennie, APR, and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — […]

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May Twitter Chat Recap — Mentorship

Thank you to everyone who participated in our Mentorship Twitter chat. Specifically, we’d like to thank our co-hosts Brian Price (tweeting from @BrianDPrice) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — Mentorship” on […]

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April Twitter Chat Recap — Mastering the Work-Life Balance

Thank you to everyone who participated in our Work-Life Balance Twitter chat. Specifically, we’d like to thank our co-hosts Immediate Past President Laura Fooks (formerly known as Laura Daronatsy and tweeting from @lauradaronatsy) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter […]

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April Twitter Chat Recap — Building Chapter Community

Thank you to everyone who participated in our Building Chapter Community Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Chapter Development Victoria Leigh Ward (tweeting from @VictoriaLeighW), Vice President of Member Services Jon Kovach Jr. (tweeting from @Jon_Kovachjr) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding […]

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March Twitter Chat Recap — Strategic Planning

Thank you to everyone who participated in our Twitter chat this evening. Specifically, we’d like to thank our co-hosts, PRSA Chair Jane Dvorak (tweeting from @JKDJane) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “March Twitter Chat — […]

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February Twitter Chat Recap — New Professionals Chat

Thank you to everyone who participated in our new professionals Twitter chat Thursday evening. Specifically, we’d like to thank our co-hosts, Laura Daronatsy (tweeting from @lauradaronatsy), Andrea Gils (tweeting from @andreagils) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account), for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story […]

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January Twitter Chat — Career Development Month

Thank you to everyone who participated in our Career Development Month Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Career Services Sarah Dougherty (tweeting from @sarahgdougherty) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View […]

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How Social Media Addictions Strain Relationships with College Students

While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives.   As we approach the holiday season, some […]

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November Twitter Chat Recap — Perfecting Your Prose: Best Practices for Writing in PR

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please […]

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