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PRSSA PRoud Month — Twitter Chat Recap

Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from […]

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How the New Instagram and Facebook Algorithm Will Affect Businesses

Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from […]

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A-list Celebrities Are Out of Your League – Here’s How it Can Benefit You

When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she […]

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How You Can Make Your Social Media More Inclusive to the Disability Community

The modern world of media is being led by the digital age. Even though the digital age has helped reduce geographical and social barriers, is the digital age completely inclusive to people with disabilities? Technology has monumentally changed our culture in the past decade, improving the lives of people with disabilities and I wonder where […]

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Career Development Month — Twitter Chat Recap

Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information […]

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Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to […]

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Influencing Their Way Around the World

You’ve probably seen a plethora of influencers posing in serene, deep blue water as a waterfall crashes down behind them. Maybe your best friend has even been kind enough to crouch down in the dirt to capture just the right angle so you, too, can have the perfect photo from your trip to Bali for […]

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Colorful artwork depicting Ruth Bader Ginsburg created by Ashley Longshore

Instagram According to Ashley Longshore

Let’s face it, the 9–5 desk job just isn’t for everyone. With the growth of social media and technology, more and more are turning to an unconventional work approach and for some, it is working quite well. How does making $1.3 million in under 2 hours on Instagram sound? To some, it sounds rather unattainable. […]

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International Conference — Twitter Chat Recap

Thank you to everyone who participated in our International Conference Twitter chat, “How to Make the Most Out of PRSSAIC.” This chat was co-hosted by the 2019 International Conference Committee (@PRSSAIC) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Conference Committee consists of Conference Director Kayla Fernandez, Programs Director Kristen Anne Cuaresma and Communications […]

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Ethics Month – Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat, “Like Nobody’s Watching: The Role of Ethics in PR.” Specifically, we’d like to thank our co-hosts Vice President of Professional Development Joe Dunay (@JoeDunay13) and Vice President of Digital Communications Carolyn Lok (tweeting from the @PRSSANational account) for guiding the conversation. The Twitter chat was […]

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