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10 Steps to Creating Impactful Programs for your Chapter

This year I served as the programming director for Wayne State University’s PRSSA Chapter in Detroit, Michigan. This position entailed planning events, panels and agency tours for our members. Creating worthwhile programs provides students with opportunities they would not have otherwise. Some of our events included resume workshops, the power women panel, the entrepreneurship panel, […]

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How a TikiTok Meme Became the Number 1 Song in America

One thing that I’ve realized during my time as a public relations and emerging media student is that social media is an incredibly powerful and driving force in modern culture. The most striking recent example of this is the rise of the recent number 1 song in America. Lil Nas X’s Old Town Roadstarted as a […]

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Three Email Tips to Impress the Press

Click. Open Email. Move to Spam. Delete. Next. Click. Open Email. Move to Spam. Delete. Next. It is inbox overload in the first 60 seconds of a journalist’s workday. From follow-ups to bizarre requests, reporters are inundated with messages that most of them are not even interested in covering. Over time, their tolerance fades for wayward story […]

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Bigger Tires Equals Bigger Smiles, All Thanks to Public Relations

Fat biking is a relatively new phenomenon among the biking world. While its popularity is gaining momentum, its riders still make up a small number of the cycling community. For decades, the snowy months of winter meant it was the “offseason” for many riders and time to trade in their bike for alternative training options […]

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How To Build a Digital Portfolio

Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you […]

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Glossier Sells Makeup by Telling Customers That They Don’t Need it

The no-makeup makeup look rocked the beauty industry a few years back. Makeup that makes it look like you’re pretty enough that you don’t need makeup. Kind of ironic, right? Spend money on makeup to look like you’re not wearing makeup. But let’s face it, we’re all into it. Sure, there are still full-face loyalists who […]

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Four Things the Kardashians Can Teach Us About Good Public Relations

Love them or hate them, there is no doubt you know them. The Kardashians are America’s most famous family and have become a household name throughout the world. Their million-dollar empire is based solely on one thing — good public relations. The time Kim “broke the Internet.” In 2014, Kim Kardashian graced the cover of […]

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Traditional Public Relations Versus Social Media

There are a lot of people who think public relations is not that important in a company’s or brand’s life. On behalf of every public relations professional, I can say this is one of the biggest misunderstandings with public relations. Public relations works to build mutually beneficial relationships with key publics and works to avoid […]

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PRSSA’s Best and Brightest: March Internship Review

It is beginning to look a lot like…spring time! Do you know what that means? Internship hunting season is in full bloom. If you are looking to move to a new, cool city or stay in your loving hometown, there may be an internship just for you. Although it is April, there are still numerous […]

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From Mega to Nano: The evolution of influencer marketing

Determine which type of influencer is right for your PR needs Three months ago The New York Times released an article on nano-influencers and cemented this group of social media underdogs as the newest installment in the influencer evolution. This addition comes hot off the heels of micro-influencers, who were in the spotlight for most of […]

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