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Colorful artwork depicting Ruth Bader Ginsburg created by Ashley Longshore

Instagram According to Ashley Longshore

Let’s face it, the 9–5 desk job just isn’t for everyone. With the growth of social media and technology, more and more are turning to an unconventional work approach and for some, it is working quite well. How does making $1.3 million in under 2 hours on Instagram sound? To some, it sounds rather unattainable. […]

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International Conference — Twitter Chat Recap

Thank you to everyone who participated in our International Conference Twitter chat, “How to Make the Most Out of PRSSAIC.” This chat was co-hosted by the 2019 International Conference Committee (@PRSSAIC) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Conference Committee consists of Conference Director Kayla Fernandez, Programs Director Kristen Anne Cuaresma and Communications […]

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Ethics Month – Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat, “Like Nobody’s Watching: The Role of Ethics in PR.” Specifically, we’d like to thank our co-hosts Vice President of Professional Development Joe Dunay (@JoeDunay13) and Vice President of Digital Communications Carolyn Lok (tweeting from the @PRSSANational account) for guiding the conversation. The Twitter chat was […]

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Social Media and the Rise of Mental Illness… Let’s Talk About It

Being born right before the turn of the century puts me and many others in a very unique situation. We are technically #90skids if that even matters but we also are heavily influenced by technology and popular culture from the early 2000s onwards. According to some textbooks, a person like me born in 1998 is […]

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10 Steps to Creating Impactful Programs for your Chapter

This year I served as the programming director for Wayne State University’s PRSSA Chapter in Detroit, Michigan. This position entailed planning events, panels and agency tours for our members. Creating worthwhile programs provides students with opportunities they would not have otherwise. Some of our events included resume workshops, the power women panel, the entrepreneurship panel, […]

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How a TikiTok Meme Became the Number 1 Song in America

One thing that I’ve realized during my time as a public relations and emerging media student is that social media is an incredibly powerful and driving force in modern culture. The most striking recent example of this is the rise of the recent number 1 song in America. Lil Nas X’s Old Town Roadstarted as a […]

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Three Email Tips to Impress the Press

Click. Open Email. Move to Spam. Delete. Next. Click. Open Email. Move to Spam. Delete. Next. It is inbox overload in the first 60 seconds of a journalist’s workday. From follow-ups to bizarre requests, reporters are inundated with messages that most of them are not even interested in covering. Over time, their tolerance fades for wayward story […]

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Bigger Tires Equals Bigger Smiles, All Thanks to Public Relations

Fat biking is a relatively new phenomenon among the biking world. While its popularity is gaining momentum, its riders still make up a small number of the cycling community. For decades, the snowy months of winter meant it was the “offseason” for many riders and time to trade in their bike for alternative training options […]

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How To Build a Digital Portfolio

Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you […]

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Glossier Sells Makeup by Telling Customers That They Don’t Need it

The no-makeup makeup look rocked the beauty industry a few years back. Makeup that makes it look like you’re pretty enough that you don’t need makeup. Kind of ironic, right? Spend money on makeup to look like you’re not wearing makeup. But let’s face it, we’re all into it. Sure, there are still full-face loyalists who […]

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