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Get to Know the Woman Behind the Tweets: Courtney Lukitsch

This year’s PRSSA Diversity Month Twitter chat, “University Diversity,” will be co-hosted by Courtney Lukitsch, the Owner and Principal of Gotham PR in New York and London. The August 16 conversation is set to begin at 9 p.m. EST. This year’s Twitter chat focuses on the benefits of diversity in the workplace and why it […]

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Do’s and Don’ts of Engaging with Professionals Online

Thanks to the internet, professionals across the world are available for communication 24/7 no matter where you live. Here is a helpful list of dos and don’ts when it comes to contacting professionals: DO: Loop it back to how you heard/know the professional. Professionals are more likely to reach out and give a job to […]

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Sports and Social Media: an Evolving Partnership

It’s no secret that social media has influence in our everyday lives. With the help of the new digital age we now live in, people can connect with loved ones and see things from all over the world in a matter of seconds. People can go from their daily routine to a viral internet sensation […]

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To Post? Or Not to Post? That is the Question

Whenever you log on to your Twitter, Instagram, Snapchat or Facebook and you just can’t seem to shake those ever present, ugly and just wrong social media posts? If so, then great, you’re taking initiative to know what to post and what not to post on social media. In the field of communications and specifically […]

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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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May Twitter Chat Recap — #StandOutInPR

Thank you to everyone who participated in our #StandOutInPR Twitter chat. Specifically, we’d like to thank our co-hosts Katherine Morales, APR, Kathy Rennie, APR, and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — […]

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May Twitter Chat Recap — Mentorship

Thank you to everyone who participated in our Mentorship Twitter chat. Specifically, we’d like to thank our co-hosts Brian Price (tweeting from @BrianDPrice) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — Mentorship” on […]

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April Twitter Chat Recap — Mastering the Work-Life Balance

Thank you to everyone who participated in our Work-Life Balance Twitter chat. Specifically, we’d like to thank our co-hosts Immediate Past President Laura Fooks (formerly known as Laura Daronatsy and tweeting from @lauradaronatsy) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter […]

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April Twitter Chat Recap — Building Chapter Community

Thank you to everyone who participated in our Building Chapter Community Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Chapter Development Victoria Leigh Ward (tweeting from @VictoriaLeighW), Vice President of Member Services Jon Kovach Jr. (tweeting from @Jon_Kovachjr) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding […]

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March Twitter Chat Recap — Strategic Planning

Thank you to everyone who participated in our Twitter chat this evening. Specifically, we’d like to thank our co-hosts, PRSA Chair Jane Dvorak (tweeting from @JKDJane) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “March Twitter Chat — […]

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