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Tips for the PRSA Certificate in Principles of Public Relations Exam

When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I […]

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Karen Mateo

Women in Leadership in Public Relations: Karen Mateo, CCO, PRSA

So, at this point, we all know (or hopefully should know) that there is a diversity problem in public relations senior leadership. Not only does this impact brands reaching target audiences, but it hinders the development of aspiring leaders and the future success of the industry. When there is no representation, it makes it harder […]

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PRSA Updates Students on State of Society at PRSSA National Assembly

Session: Closing ceremony Presenter: Debra Peterson, PRSA chair, and vice president of corporate communications at CenturyLink Recap: During the closing ceremony of PRSSA’s National Assembly in Portland, Oregon, on April 7, 2019, Debra Peterson, PRSA chair, gave a thorough speech updating attendees on initiatives of the professional Society. She began by highlighting how excited the PRSA Board […]

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What I Didn’t Expect to Learn from National Conference

In the fall of 2017, I was a first-time sophomore on my Chapter’s executive board. Our Chapter had decided to go to the annual PRSSA National Conference and I couldn’t be more excited to attend. I paid a fee, packed my bags and hoped in a van with seven other Chapter members to take the […]

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Three Ways to Get Involved With Your Local PRSA Chapter

This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Graduation is around the corner and the job search is on! But what happens after you secure your first gig? It is important to stay involved in professional organizations like PRSA even after graduation for continued […]

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Finishing Strong: Making the Most of Senior Year

This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. You’ve been studying long and hard and you’ve finally made it to your last year of college. You’re on the cusp of the next chapter of your young life when it hits you: Senioritis. Symptoms include exhaustion, […]

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Saying ‘No’ to the Boss: Building Your Ethics Portfolio

In its most recent report, the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’” Of course, ethics has always been essential to professional success in public […]

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PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and […]

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Beyond Graduation: Launch Your Career With PRSA

To all the graduating students out there … Congratulations on your graduation! Starting your career is an exciting and nerve-wracking time, and PRSA is here to help you transition from student to professional. You are the future of our profession! Your first step toward professional success is to join PRSA’s vibrant community – it’s the […]

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Dear Class of 2019

As a soon-to-be college graduate (I see you, May 4, graduation day), I feel like I am entitled to pass on a few words of wisdom and advice to you upcoming seniors. These past four years have flown by (cliché I know but true). Looking back on my college career, there are aspects I know I […]

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