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C-Suite to Business Consultant: Four Communication Practices That Work

As a business consultant and corporate communication strategist, I consider myself lucky. Before leaving the C-suite and going into my own practice, I was fortunate to work for a corporation who believed good communication was paramount to their success. I was able to see how consistent, relevant and engaging communication can rally employees, foster pride […]

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Building Bridges to Summer and Beyond

Before spring semester gets crazy and summer arrives, it’s time to think about getting hired.  Now is the time to act, whether you’re pursuing a temporary internship this summer or a full-time position after graduation. It’s tempting to delay preparation until closer to the end of the semester, but that could mean forfeiting prime opportunities […]

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Make the Most of This Year’s National Assembly

One of the best benefits about being a PRSSA member is attending the events; from Leadership Rally to National Conference to Regional Conferences and, of course, National Assembly. While all enhance your PRSSA membership, Assembly gives you the opportunity to have a say in the future of the Society. During my time in PRSSA I […]

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Completing the Public Relations Bucket List

Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into […]

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#PlankMentor Honoree Panel Inspires Students to Succeed

Event: #PlankMentor, DePaul University Presenters: Patrick Ford, Burson Marsteller; Wendi Strong, USAA; Andy Polansky, Weber Shandwick; Lynne Sallot, University of Georgia; Jose Rivera, California State University, San Bernardino Recap: Before the Plank Center for Leadership in Public Relations’ fifth annual Milestones in Mentoring celebration on Oct. 30, public relations students from across the country gathered […]

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PRSA New Professionals Equips Students for the Real World

Transitioning from student to professional can be quite the challenge. PRSSA prepares you for getting your first job, but how do you continue to learn and advance your career after college? Looking back now, my PRSSA experience was a dream. From becoming our Chapter’s president to serving as the National Vice President of Career Services, […]

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Why You Should ‘Date’ Your Mentor

Where are all the good mentors hiding? There are networking events, but how do you know if the established professional you’re interested in is looking for a mentee, or even ready for a mentorship? There are professional organizations that boast matching programs based on your interests and aspirations, but you’re looking for a deeper connection […]

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Sharpen Your Networking Skills, Get Noticed by Professionals at National Conference

With PRSSA 2014 National Conference quickly approaching, I am sure you are actively counting down the days until your trip to Washington, D.C. As part of your Conference preparations, I hope that you’re also thinking about how to make the most of the opportunities that you will have to interact with the 2,000-plus public relations […]

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Video: Ethics Month Interview with Nonprofit and Corporate Communications Professional Dianne Callahan

Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.

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What to do When Your Boss Asks You to Compromise Your Ethics

As young professionals entering the workforce, we may soon be forced to make the dreaded decision of what to do when a boss asks us to do something unethical. I know it’s easy to say, “This won’t happen to me.” But it might. And if it does, you need to be ready to react appropriately […]

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