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PR News Recap- July 2020

July has been another busy month for the communications profession. The industry continues to respond to calls for increased diversity, equity, and inclusion as well as adapts to the new surge in COVID-19 cases. As the second half of 2020 begins, here are some quick news pieces from the communications industry as well as my […]

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Doughnut Lose Customers: Krispy Kreme Pandemic PR

What drives thousands of graduates, including high school senior Ashleigh Panton, to voluntarily trade the comfort of home for drive-through traffic during quarantine? The Krispy Kreme Grad Dozen. On May 19, 2020, Krispy Kreme gifted the “Grad Dozen” to high school and college graduates when they visited with their cap and gown or other senior […]

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PR News Recap-June 2020

June has been a very active month for the public relations industry and society as a whole. The ongoing protests following the death of George Floyd have led to a movement that has forced companies and audiences alike to stop what they are doing, listen, and take a stand. This in addition to the ongoing […]

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Ending the Decade on the Right Note

As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective […]

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Epic Games and Fortnite: A Year in PR Review

It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of […]

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Off-screen person holds a gaming controller with a video game on the television screen

Burnout and Gaming PR

As a professional communicator and PR representative for your company, communication goes in many different directions. I believe that it is just as important for you to be an ambassador of the stakeholders in your organization as much as you are a representative of your organization to stakeholders. Please re-read that sentence again if you […]

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Bigger Tires Equals Bigger Smiles, All Thanks to Public Relations

Fat biking is a relatively new phenomenon among the biking world. While its popularity is gaining momentum, its riders still make up a small number of the cycling community. For decades, the snowy months of winter meant it was the “offseason” for many riders and time to trade in their bike for alternative training options […]

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Four Things the Kardashians Can Teach Us About Good Public Relations

Love them or hate them, there is no doubt you know them. The Kardashians are America’s most famous family and have become a household name throughout the world. Their million-dollar empire is based solely on one thing — good public relations. The time Kim “broke the Internet.” In 2014, Kim Kardashian graced the cover of […]

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PR Roundup March 2019

Getting into college? Lori Loughlin says “You got it, dude!”             Full House star Lori Loughlin was among many stars to catch media attention this month in a college admissions scandal. Loughlin was charged with bribing her daughters’ way into the University of Southern California (USC) by paying for them to appear to be on the crew team. […]

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JoBros the PR Pros

If you listen to music, keep up with pop culture or have an Instagram account, you may have heard that the Jonas Brothers are back together. After taking five years apart to focus on themselves individually, the boys are back and better than ever. Current and aspiring public relations professionals can learn a few things […]

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