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The More the Merrier: Multiculturalism on a Global Stage

Brand representation is rapidly changing. The audience and its expectations are diverse as ever and with that, the industry of public relations is rising to the task with a workforce that is as diverse as its audience. However, when it comes to reaching a modern audience, is it more important to see different cultures as […]

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PR Round-Up: September 2018

“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, […]

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Joining the Environmental Bandwagon: What You May Have Missed

It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the […]

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#PlaneBae: Understanding the Ethics of Viral Content

In an era of social media and user-generated content, the question of what is ethical to post and what isn’t is constantly at the forefront of the discussion. As digital pioneers and, in the case of some, —digital natives, we have been given the tools to become innate storytellers for others and ourselves. With the […]

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August PR Round Up

Two Major College Football Programs are Under Hot Water What Happened? The college football season hasn’t started yet but there’s already been enough to talk about. Urban Meyer, The Ohio State University’s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse […]

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PR Roundup: July 2018

The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. Elon Musk and the 2018 Cave Rescue What happened? On June 23, a Thai soccer team of 12 young boys (ages 13-16) and their coach started exploring caves in Northern Thailand. Due to monsoon season, the […]

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PR Roundup: June 2018

The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would […]

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September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax

With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses […]

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Hurricane Harvey: The PR Rundown for a Large Disaster

On August 25, 2017, Hurricane Harvey set foot on Texas land, setting the record for the strongest hurricane landfall in the 21st century. It left many people homeless, countless properties damaged and more than 70 people have been killed from the tragic event. As a Public Relations professional, the question arises: did public relations professionals […]

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August Reading Round Up — Diversity, Podcasts, Crisis Communication and the fall issue of FORUM

The fall semester has started, which means staying up-to-date on current events and industry news is more difficult. Luckily, the Progressions monthly reading roundup has all of the latest news and trends in one place. Here are eight interesting articles you may have missed this month. 5 common grammar pitfalls Author: Steve Vittorioso Publication: PR […]

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