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A Brand New You

Just like any healthy relationship, it takes strong communication to make people aware of who you are and what you’re about. What’s your relationship status with your personal brand? If you’re checking the “it’s complicated” box, you’re not alone. Your personal brand is complicated to deal with, both internally and externally. But in order to […]

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5 Rebranding Tips as Learned from Justin Bieber

Yes, you read that headline correctly. Going from a flippy-haired, freckle-faced kid to an almost always shirtless “bad boy,” Justin Bieber has brought his “Beliebers” a long way. After multiple arrests and public fights, Bieber rebranded himself. Here are some helpful tips for rebranding as learned from Bieber’s rise and fall. 1. Lay Low for […]

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Twitter Chat Recap — Your Personal Brand and the Real World: What is Expected?

Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View […]

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Leadership Language: Finding Your Professional Voice [National Assembly Recap]

Event: Leadership Language: Finding Your Professional Voice Presenters: Don K. Egle, MBA, APR, ABC, PRSSA National Professional Adviser, vice president for marketing and communications and chief marketing officer, LeTourneau University Kelly Davis, APR, public relations director, Riggs Partners Emma Finkbeiner, PRSSA 2015–2016 National Publications Editor in Chief Nolan Miles, PRSSA 2015–2016 National vice president of […]

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Being Your Authentic Self: Keynote from David Grossman [National Assembly Recap]

Session: Farewell Meeting and Keynote Address Presenter: David Grossman, APR, ABC, Fellow PRSA, founder and CEO, The Grossman Group Recap: All too often we are concerned about the “suppose-to” track of our lives. We want to make all the right choices, at the right time and have order in our right life. We think we […]

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Telling the Story of Your Personal Brand

Storytelling is one of the many hats public relations practitioners wear. A good story can captivate the audience while a not-so-good story can put them to sleep. As public relations pre-professionals, we are responsible for telling our clients’ stories across a variety of platforms. However, a client’s story is not the only story you should […]

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Video: Tips for Creating an Online Portfolio

If you’ve ever wanted to create an online portfolio but don’t have a clue how to start, this video is for you. Public relations college students will benefit from the useful tips outlined in the video below:

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