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2018 Community Service Initiative: Assistance League of Austin

Every year at National Conference, PRSSA makes an effort to give back to the community that the Society will be visiting. Last year in Boston, PRSSA partnered with Rosie’s Place, a local women’s shelter. Students donated $2,500 worth of female hygiene products during Conference. This year the Society will be partnering with the Assistance League […]

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My Unexpected Conference Experience

Attending a conference is never something that you think will be a social challenge for you. Everyone there wants to meet new people, learn about how they can grow as a person and find their next opportunity. Conferences are overwhelming but that doesn’t mean you can’t step up to the plate. At the 2017 PRSSA […]

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PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and […]

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Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models […]

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Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]

On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the […]

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The Art of Conflict and Crisis [National Assembly Recap]

Session: Special Session: The Art of Conflict and Crisis and Spring Exhibition Presenter: Dr. Raquel Perez, Aileen Izquierdo, and Heather Radi–Bermudez Recap: At the beginning of the session, the presenters clarified the difference between a conflict and a crisis. A conflict is the inevitable incompatibility of goals while a crisis jeopardizes an organization’s reputation. The […]

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Seven Things Everyone Should Do When They Come to Austin

Austin is a huge city full of weird people, delicious food and great music. There are so many things to do in Austin but never enough time so I have compiled a list of some Austin MUSTS. Here are the seven best things to do while you are in Austin. 1)    Check out the live […]

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PRSSbAes to PRSS-bros: Crafting Friendships Across the Globe

Coming into college, I had no idea what I wanted to do or who I wanted to be. I was simply this kid from Sioux Falls, South Dakota who was leaving the only place and people he had ever known for a place called Minnesota State University . I spun the imaginary wheel of possibilities about […]

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Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and […]

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Sticking to the Brand [National Conference Recap]

Session: Sticking to the Brand  Presenter: Jonathan Yohannan, Panera Bread  Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand […]

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