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More than Just Viral [National Conference 2018 Session Recap]

Session: More than Just Viral: Making a Video that Your Audience Actually Watches Present: Tod Plotkin, Principal & Creative Director, Green Buzz Agency Recap: Tod is a vessel of knowledge when it comes to video production. Aside from being one of the best speakers at the conference, he was also one of the most knowledgeable and had […]

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Strategic Event Planning [National Conference 2018 Session Recap]

Session: Strategic Event Planning Presenter: Gary McCormick, Founder and Principle, GMc Communications, LLC Recap: Event planning is no easy feat but some, according to Gary McCormick, can consider it an understated part of public relations. When thinking about planning events, the first general thoughts are birthdays, holidays and the big “I do.” McCormick shared his successes and […]

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The Art of Conflict and Crisis [National Conference 2018 Session Recap]

Session: The Art of Conflict and Crisis Presenter: Dr. Raquel Perez, Aileen Izquierdo, Heather Radi-Bermudez, Florida International University Recap: The Art Of Conflict and Crisis, while a necessity for public relations professionals, is not discussed as much as it should be. The three PR practitioners from Florida International University began their session by asking their audience […]

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Code for Communication [National Conference 2018 Session Recap]

Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the […]

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Who’s Writing Your Story [National Conference 2018 Session Recap]

Session: Who’s Writing Your Story? Presenter: Brian Easter, Co-Founder, Nebo Recap: As PR professionals, we are storytellers. In this session, Co-Founder of Nebo Agency Brian Easter focused on how as public relations professionals we are not only storytellers in our professional lives but also storytellers in our personal lives. Easter told the audience that the top […]

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Kick-Start Your Career [National Conference 2018 Session Recap]

Session: Kick-Start Your Career: Tips From New Professionals Presenters: Gemrick Curtom, Consultant, GC Communications Hanna Porterfield, Account Manager, Development Counsellors International Robyn Rudish-Laning, Senior Marketing Manager, Airports Council International-North America Mia Simon, Public Relations Coordinator, Methodist Health System Recap: In this session, past PRSSA members who are now PRSA members gave advice on entering their careers […]

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The Austin Bombings [National Conference 2018 Session Recap]

Session: A City on the Brink: The Austin Bombings Presenters: David Green, City of Austin Anna Sabana, Austin Police Dept. Angel Flores, Austin Homeland Security & Emergency Management Dept. Lisa Cortinas, City of Austin Recap: David Green, Anna Sabana, Angel Flores and Lisa Cortinas came together to share how they managed the Austin serial bomber in […]

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The Future of PR for Events [National Conference 2018 Session Recap]

Session: The Future of PR for Events in a Consolidated Media World Presenter: Brett Cannon, Senior Publicist at SXSW Recap: Brett Cannon, Senior Publicist at SXSW, presented to a group of PRSSA students at the National Conference in Austin, Texas about how he manages the company’s PR efforts across 24 aspects of their Conference planning. South by […]

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InterVIEW Your Strengths and Weaknesses [National Conference 2018 Session Recap]

National Conference Session Recap Session: InterVIEW Your Strengths and Weaknesses Presenter: Jane Dvorak, APR, Fellow PRSA, President, JKD & Company Inc. Recap: Applying and interviewing for a job can be a little stressful at times. In the session of “InterVIEW Your Strengths and Weaknesses,” Jane Dvorak reassures that there can be less stress by learning to […]

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Financial Communications [National Conference 2018 Session Recap]

Session: The Fast-Paced World of Financial Communications Speakers: Kris Cole, Associate Vice President of Prosek Partners Recap: As someone who is not a finance person and can barely do her taxes, I went to the financial communications session. Conference is the time to learn new things so I figured, why not? Cole started off the […]

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