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5 Career Tips for the Young Professional

I, like many other attendees at this year’s Public Relations Student Society of America (PRSSA) National Conference, was in search for some career advice. The public relations industry is competitive and for most of us, getting our foot in the door can be challenging. However, with a little guidance and proper execution, it can be […]

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First day at PRSSANC 2018

After attending the PRSSA National Conference in Austin, Texas, I gained new insights about the public relations industry and gained more confidence about my future in this field. Throughout the few days I attended, I learned new ideas such as branding myself, how to manage crisis and learning how technology can advance the public relations […]

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The Feeling of Relief; PRSSANC 2018

“Make sure you pray before and after you get off the plane. And don’t forget to call me as soon as you land!” That was the statement my mother said to me as I boarded my third flight. I can’t begin to explain the feeling of nervousness and anxiousness that overwhelmed my body. It’s the […]

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PRSSANC 2018: Experience in PR and Life

When I received the news that I had won the PRSA Foundation Travel Grant I was excited because I was going to have the opportunity to go to the PRSSA National Conference and see familiar faces again and also I was going to participate in a larger conference than the previous one, where I was […]

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Cure Your Communication Skills [National Conference 2018 Session Recap]

Session: Cure Your Communication Skills: Healthcare PR Presenter: Rachel Henderson, Vice President, Warschawski Recap: Rachel Henderson discussed the contemporary climate of healthcare communications and the need for PR practitioners to adapt to an ever-changing consumer base. Henderson shared problems that have emerged as a result of factors such as declining attention spans and the increasingly prevalent presence […]

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Celebrating Black Public Relations History [National Conference 2018 Session Recap]

Session: Celebrating Black Public Relations History Presenter: Lori George Billingsley, The Coca-Cola Company, Neil Foote, National Black Public Relations Society, David Brown, Temple University Klein College of Media and Communication Moderator: Rochelle Ford, Ph.D., APR, Elon University Recap: The overarching theme of this session was viewing the intersectionality of who we are and not being ashamed of […]

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Roll With Your Reputation [National Conference 2018 Session Recap]

Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part […]

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Not for PRofit [National Conference 2018 Session Recap]

Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is […]

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Committee Confessions

It was Tuesday afternoon on October 2, 2018 and all across the country, the PRSSA National Committee was stirring. From Millersville, Pennsylvania to Athens, Ohio to Chicago, Illinois to Raleigh, North Carolina to Gainesville, Florida, phones lit up, suitcases remained empty and chaos ensued. Only one day before flying to Austin, Texas for PRSSA National […]

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Taming the Media Monster [National Conference 2018 Session Recap]

Session: Taming the Media Monster Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates Recap: Dr. Trahan’s session was inspirational, impactful and intimate. He exuded knowledge and passion for crisis communications and he electrified the room of students. Dr. Trahan spoke about the many ways to deal with crises and told […]

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