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Using Sports as a Motive for Change [National Conference Recap]

Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a […]

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GRowan Pains: Successfully Recruiting and Retaining Members [National Conference Recap]

Session: “GRowan Pains: Successfully Recruit and Retain Chapter Members” Presenter: Rowan University Recap: Rowan University used videos and skits to show the importance of retaining and growing your Chapter. Chapter leaders should reduce friction between current members to help retain new members. If new members see tension between current members, it will scare them away. […]

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Taking a Tour of Indy [National Conference Recap]

Event: Career Tours Organization: Visit Indy Recap: Career Tours are one of my most anticipated events of the PRSSA National Conference, and today was no exception. I had the opportunity to spend a couple hours today networking with Visit Indy Communications Coordinators Morgan Snyder and Lisa Wallace. Visit Indy is a tourism-based public relations organization. […]

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National Conference Twitter Chat Recap: Countdown to Conference

Thank you to everyone who participated in our 2016 National Conference Twitter chat. Specifically, we’d like to thank our co-hosts, National Conference Coordinator Hannah Riffle (tweeting from @h_riff) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the […]

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Edelman Agency Tour: Know Your Story [National Conference Recap]

Event: Agency Tours Organization: Edelman Recap: My first morning of the PRSSA 2015 National Conference was spent participating in the agency tours. My agency tour was held at the Edelman Atlanta office in Midtown Atlanta. Edelman was founded in 1952 and is currently the world’s largest independently owned public relations firm. Edelman boasts an incredible […]

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PRSA General Sessions: Jim Cantore and John Lewis [National Conference Session Recap]

Do What You Love and You Will Never Work a Day in Your Life Event: Weather or Not: Making Connections in the Dynamic Media World Presenter: Jim Cantore, Host and Meteorologist, The Weather Channel Recap: When Jim Cantore was in high school, in the event of snow, he would stay up all night to shovel […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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New Professionals Panel: Advice on the Transition from School to Workplace [National Conference Session Recap]

Event: Transition to the Real World (Hosted by the New Professionals Section) Presenters: Hilary Jurinak, Communications Coordinator at Binny’s Beverage Depot Brian Price, Assistant Account Executive at Edelman JR Rochester, Digital Media Strategist at AAA Carolinas Moderated by Jessica Noonan, an Associate at Burson-Marsteller. Recap: Four former PRSSA National Committee members held a Q & […]

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Networking Essentials: Peers to PRos

Networking is an important part of any PRSSA Chapter. Networking can take shape in many forms from internal events to attending National Conference. How can you be sure to maximize these opportunities for your members? Make sure to stay organized, follow the guidelines below and utilize the resources already available to you. These resources include […]

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No Need To Panic: Crisis Communication Strategies [National Conference Recap]

Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the […]

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