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PRSA Foundation PRSSA 2017 National Conference Grant

On the very first day of my intro to PR class, my professor, Lynn Applebaum, informed us about a grant by the PRSA Foundation that would be awarded to eight students around the country to attend the PRSSA National Conference in Boston. She told us how to apply, offered to write recommendation letters to those […]

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Keynote Address [National Conference Recap]

Session: Keynote Address Presenter: Jon Iwata, Senior Vice President, Chief Brand Officer, IBM Recap: Jon Iwata opened up his keynote address with a principle inspired by Edward Bernays: The few have the tendency to influence the many. Iwata dove deep into this principle by discussing social-first communication. He established that there are four parts that […]

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PRSA Foundation Scholarship and #PRSSANC

I was awarded a travel grant to participate in the Public Relations Student Society of America International Conference. It was such an amazing experience. I made new friends and participated in workshops that will benefit my career in public relations. The first full day I went on a career tour at HubSpot, which is a […]

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Celebrity Focused PR [National Conference Recap]

Session: Celebrity Focused Public Relations Presenter: Rita Tateel, President, The Celebrity Source Recap: Rita Tateel, president of The Celebrity Source, presented the Celebrity Focused Public Relations session at the Public Relations Student Society of America 2017 National Conference. She began by providing us with a definition for the term celebrity and described how many celebrities […]

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PRSA General Session [National Conference Recap]

Session: PRSA General Session Presenter: Morgan Spurlock, Recap: To be a good storyteller, “You have to be ready and willing to take criticism,” Spurlock said as he showed photos of him as a 10-year-old ballet dancer, growing up in West Virginia. The second thing you need to be a good storyteller according to Spurlock is […]

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Sports PR [National Conference Recap]

Session: Sports Public Relations Presenter: Nikki Barjon, The Barjon Group Recap: What’s the key to a winning team? A successful coach with a game plan. The same goes for getting your public relations career up and off the ground. To get to that game winning moment or championship ring you need to prepare a game […]

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Success in Digital Media [National Conference Recap]

Session:  Success in Digital Media: Improve your Presence on Internet as a PRSSA Chapter Presenter: Universidad de San Martin de Porres In this session, attendees learned that developing a strong presence on social media does not happen overnight. It takes a team of people to help create and manage online content. For example, Universidad de […]

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Tips from New Professionals [National Conference Recap]

Session: Tips from New Professionals Presenters: Laura Daronatsy Fooks, Communications LPD Associate, Lockheed Martin; Chad Furst, Communications Senior Consultant, Booz Allen Hamilton; Andrea Gils, Marketing and Communications Manager, University of Kentucky International Center; Veronica Mingrone, Digital Analyst, Canvas Blue Recap: Laura Daronatsy Fooks, Chad Furst, Andrea Gils and Veronica Mingrone, all accomplished new professionals, offered […]

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#PRSSANC Advice from the National Committee

With Boston and #PRSSANC less than two weeks away, the National Committee came together to give their best advice on how to get the most out of Conference. Check out their advice below: Emma Finkbeiner: Sit next to someone new in every session and introduce yourself. Also, follow up with the students and professionals you […]

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How to Make the Most of the PRSSA 2017 National Conference

The registration deadline for the PRSSA 2017 National Conference is today! Now is the time to register and start thinking about how you can make the most of the National Conference. We know you will be investing a lot of time and energy in getting to Boston and registering for the Conference, so we want […]

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