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Being Your Authentic Self: Keynote from David Grossman [National Assembly Recap]

Session: Farewell Meeting and Keynote Address Presenter: David Grossman, APR, ABC, Fellow PRSA, founder and CEO, The Grossman Group Recap: All too often we are concerned about the “suppose-to” track of our lives. We want to make all the right choices, at the right time and have order in our right life. We think we […]

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National Assembly Bylaw Amendment — A Dues Proposal Q&A

The PRSSA National Committee is taking a proactive step toward aligning our incoming revenue streams with our operating costs by proposing a dues adjustment. This proposal will be presented to the National Assembly delegation to help maintain member benefits and continue advancements needed to enhance our Society. If this proposals is approved, annual national dues […]

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Things You’ll Love About National Assembly

In my experience, each PRSSA national event is unique. From the grand scale of National Conference, to the inspirational events of Leadership Rally, to the local charm of a Regional Conference, each and every event offers something special. National Assembly, coming up this March 3–6, in Austin, Texas, not only offers leadership training and networking—it […]

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Four Reasons to Attend This Year’s National Assembly

If you ask any young professional what they remember most from their time in PRSSA, the national events are sure to top the list. Local Chapter events, socials, fundraisers and community service efforts are enjoyable, but national events bond together all types of members in a way that local events can’t. The next national event […]

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What it Takes to Lead Change Effectively in an Organization [National Assembly Keynote Recap]

Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of […]

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How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your […]

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Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when […]

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Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, […]

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Make an Impression at a National Level [National Assembly Session Recap]

Session: Guiding Your Chapter to the National Level Presenters: Bonnie Upright, APR, PRSA Board Liaison, Senior Vice President of Olympus Foundation Management; Jordan Paquet, PRSSA Vice President of Member Services; Ethan Parry, PRSSA Vice President of Public Relations; Jonathan Hill, PRSSA Vice President of Career Services Recap: Guiding your Chapter to the national level is […]

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Make the Most of This Year’s National Assembly

One of the best benefits about being a PRSSA member is attending the events; from Leadership Rally to National Conference to Regional Conferences and, of course, National Assembly. While all enhance your PRSSA membership, Assembly gives you the opportunity to have a say in the future of the Society. During my time in PRSSA I […]

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