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How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your […]

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Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when […]

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Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, […]

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Make an Impression at a National Level [National Assembly Session Recap]

Session: Guiding Your Chapter to the National Level Presenters: Bonnie Upright, APR, PRSA Board Liaison, Senior Vice President of Olympus Foundation Management; Jordan Paquet, PRSSA Vice President of Member Services; Ethan Parry, PRSSA Vice President of Public Relations; Jonathan Hill, PRSSA Vice President of Career Services Recap: Guiding your Chapter to the national level is […]

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Make the Most of This Year’s National Assembly

One of the best benefits about being a PRSSA member is attending the events; from Leadership Rally to National Conference to Regional Conferences and, of course, National Assembly. While all enhance your PRSSA membership, Assembly gives you the opportunity to have a say in the future of the Society. During my time in PRSSA I […]

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Four Types of Students Who Should Attend National Assembly

This March, public relations students representing PRSSA Chapters from across the Americas will travel to Portland, Oregon, for the PRSSA 2015 National Assembly. At this annual event, members gather to make decisions about the future of the Society, elect a new National Committee and review the Bylaws. The Assembly draws in a smaller, more intimate […]

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Winners of the Day-of Competition at the PRSSA 2013 National Assembly  celebrate their victory.

Five Tips for Succeeding in the PRSSA Day-Of Competition

I participated in the PRSSA Day-of Competition at two National Assemblies. The first year, I came into the competition not knowing what to expect, and my team didn’t fare too well in front of the judges. The next year, I entered the competition armed with the lessons I learned from the first try. This time, […]

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Why You Should Attend the PRSSA 2014 National Assembly

The PRSSA 2014 National Assembly is an event dedicated to leadership training and Society development. The Assembly gathers each spring to also make influential, long-term decisions about the future of the Society, elect a new National Committee and review the bylaws. This year’s Assembly, March 13-16 in Charleston, S.C., is one that promises to provide […]

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Photo courtesy of Lauren Gray.

The PRSSA 2013 National Assembly Taught Me …

Every year, PRSSA members from around the country gather to share ideas in Chapter Officer Sessions, participate in Leadership Training Sessions and make important decisions about the future of our Society by participating in the annual National Assembly. This year’s event was held from April 4-7 in Albuquerque, NM. We asked on Twitter what you […]

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PRSSA 2013 Assembly

Tips for PRSSA National Assembly Preparation

As we prepare for National Assembly next week in Albuquerque, delegates from Chapters will attend the Assembly meeting to vote on important PRSSA bylaws and the future of the Society via the 2013-2014 National Committee. It is an important day for the Society and one that requires preparation from the delegates and other attendees.   […]

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