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Let’s Talk Public Relations Certificate

As a diligent public relations student nearing graduation, you’ve likely served as a member in your PRSSA Chapter, completed an awesome internship at a local agency and have maybe even done your share of networking at industry conferences. But it’s no secret how competitive the entry-level job market can be. You’ve put yourself ahead of […]

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Internal Communications: A Growing Type of Public Relations

According to SEO-PR, public relations is believed to have been around for almost 100 years. This means that for 100 years companies, organizations, individuals and groups have been practicing the professional skill of maintaining a positive image in the eye of the public. Shortly after public relations came to fruition, something called employee communication surfaced […]

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Millennials, Diversity and the Workforce

Millennials, the generation that is just now starting to surface into the real-world and develop themselves as young professionals, are not always understood. I’ve heard millennials called several different things — entitled, lazy, antisocial. Millennials have a negative connotation that they’re the generation that has been handed everything and constantly have their heads in their […]

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Millennial Republicans: A Political Death Sentence?

I visited NBC Chicago in May to speak with executives about millennials and our futures. Millennials are often perceived as spending too much time on Facebook, taking erroneous amounts of selfies and expecting a corner office within the first few years of their jobs. I was there to meet with executives to dispel these misconceptions. […]

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PR Playlist Additions

Music is powerful. It can uplift us when we’re sad, motivate us during our workout and simply make us feel good. People have playlists for just about every occasion: road trip, gym, homework and, of course, the weekend. But have you ever thought about what your work playlist would consist of? Well, I sure have! […]

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Navigating PR Jargon

I knew from the moment that I applied for college what I wanted to major in — journalism. I wrote for my high school paper and eventually became editor. With that came responsibility, extra work and terms to learn. Copy, layout, leads and deadlines were all part of my vocabulary. Then, I came to college […]

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Alternate Routes to Your PR Path

Here you are at the finish line of your academic PR journey. You put in the blood, sweat and tears into earning your degree. Fresh out of college and ready to immerse yourself in the working world, you may ask yourself: Well, what now? By the time I graduated from the University of Florida’s College […]

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PR in Campus Activities

Clubs and organizations are forums where students have the ability to nurture their public relations skills. Different clubs and organizations provide students the opportunity to become involved in areas that interest them. For example, a student wildlife club in college facilitates the interests of students that have a passion for nature. Eventually, students can establish […]

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Why I Chose to Master

I chose graduate school because my university didn’t have a public relations track or major in its undergraduate curriculum. I discovered a passion for PR after doing an internship with a local nonprofit organization. A few other factors that contributed in my decision to pursue a master’s degree were: time, opportunity and cost. I decided […]

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Public Relations Lessons from Steelers RB James Conner

If you don’t know James Conner’s story by now, you should. Even if you aren’t a football fan or don’t enjoy sports in general, his journey is as inspirational as they come. James Conner, an Erie, Pennsylvania, native finished his true freshman season in 2013 at the University of Pittsburgh by leading the Panthers in […]

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