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Using a Public Relations Degree in a Non-Public Relations Field

When I graduated college, I decided to move to Ecuador and teach English for a year with WorldTeach, a nonprofit organization that provides volunteer teachers to meet local needs and promote responsible global citizenship in developing countries. The world is an awfully big place and it was important that I take some time to experience […]

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What’s Your PRSSA IQ?

You may know your Chapter like the back of your hand, but how well do you know PRSSA National facts and figures? Take this quiz to discover your PRSSA IQ. — Meghan Caprez is a second-year graduate student at Kent State University, studying mediated and mass communication. A six-year member of PRSSA, Meghan has served […]

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Fall into Public Relations

Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations […]

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It’s Out with Millennials and In with Generation Z

For the past few years, companies have bombarded the generation with ads and campaigns customized to secure attention and loyalty. However, companies are shifting their focus to a new generation — Generation Z (Gen Z). Gen Z accounts for over one-third of the U.S. population, with a projected growth of 40 percent by 2020, according […]

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10 Lessons PR Pros Can Learn From ‘Hamilton’

Like so many across the country, I’m hooked on “Hamilton: An American Musical” From the moment the musical premiered off-Broadway, the country has been abuzz with “Hamilton” mania. Tickets sell for several hundred — if not thousand — dollars a piece; hordes of fans swarm its home, New York’s Richard Rodgers Theatre, hours before the […]

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4 Takeaways from Game of Thrones

Few TV shows have as much cultural influence as “Game of Thrones” on HBO. Through the course of six seasons, millions of people have plugged into the captivating, hour-long show. Beyond entertainment, “Game of Thrones” teaches fans important professional lessons. Below I’ve identified a few helpful takeaways for public relations professionals. Honor your commitments The […]

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The 5 Stages of Reuniting With Your PR Pals After a Summer Apart

Between internships, blogging and planning for the upcoming year, public relations majors rarely get a break. However, we do get an unwanted break from our PRSSA pals during the three long summer months. When August rolls around, we all inevitably hit that summer lull and start itching for classes to start. And the one thing […]

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Early Planning Leads to Lasting Success

Summer is in full swing! The sun is out; the days are long and there is no better time to get a jump start gearing up for the fall. Whether summer means basking in the sun or making the most of an internship, developing strong project management skills are fundamental to success for both public […]

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Public Relations Through the Lens of Manhattan

When people think of New York City, the quintessential symbols come to mind: taxis, pretzels, rushing to work in the streets of Manhattan and sky-high office buildings. Terms often associated with NYC are “fast-paced,” “ever-changing,” “opportunity” and “stress.” Public relations has had a habit of matching NYC in some of its symbolism. The practice is […]

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Benefits of a Multidisciplinary Approach to Public Relations

Despite tendencies to differentiate skills and specialties in disciplines like liberal arts and sciences from skills in public relations, these disciplines are all connected. Communications professionals can, and should, borrow from these disciplines to achieve the most reach, impact and viability of their communications strategies and tactics. Borrowing a multidisciplinary approach from the field of […]

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