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Early Planning Leads to Lasting Success

Summer is in full swing! The sun is out; the days are long and there is no better time to get a jump start gearing up for the fall. Whether summer means basking in the sun or making the most of an internship, developing strong project management skills are fundamental to success for both public […]

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Public Relations Through the Lens of Manhattan

When people think of New York City, the quintessential symbols come to mind: taxis, pretzels, rushing to work in the streets of Manhattan and sky-high office buildings. Terms often associated with NYC are “fast-paced,” “ever-changing,” “opportunity” and “stress.” Public relations has had a habit of matching NYC in some of its symbolism. The practice is […]

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Benefits of a Multidisciplinary Approach to Public Relations

Despite tendencies to differentiate skills and specialties in disciplines like liberal arts and sciences from skills in public relations, these disciplines are all connected. Communications professionals can, and should, borrow from these disciplines to achieve the most reach, impact and viability of their communications strategies and tactics. Borrowing a multidisciplinary approach from the field of […]

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#ThisIsPublicRelations: We Are Communicators

Public relations is a term we rarely use these days. Today, public relations is more commonly referred to as “communications.” For me, communications captures what we truly do each day. We communicate.   When individuals visit our office for an interview, they often talk about their “people skills.” When we ask candidates to tell us why […]

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#ThisIsPublicRelations: A Still Evolving Definition

When I announced long ago that I was leaving a newspaper reporting job to enter public relations, my mother cried. She was happy to hear about the sizable pay raise, but she had difficulty explaining public relations to her friends who had become accustomed to my daily bylines. I must admit that I didn’t have […]

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6 Common Phrases of a PRSSbAe

After spending three years in as a member of the Public Relations Student Society of America, I’ve had plenty of time to spot a “PRSSA phrase” when I hear one. So this goes out to all my #PRSSbAes who can probably relate to the quirky things that make us #PRassionate. 1. “I can’t hang out […]

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Going Global: Study Abroad Provides a World of PR Opportunities

How did study abroad add value to my education? It took me a long time to decide that I was going to study abroad. The toughest part of the decision was weighing the benefits of the program when compared to starting an internship. After spending most of my junior year talking to my peers and […]

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Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview […]

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How My Future Husband Networked His Way Into My Heart Via PRSSA

In conferences, Chapter meetings and Twitter chats, we always discuss how important it is to network and to increase your personal brand; what we don’t always acknowledge are the benefits they can have for your personal life. Although my story isn’t the typical PRSSA experience, it’s still one worth sharing. When I first registered as […]

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Three Public Relations Tips to Lift Women to the Top

Even though we live in a time where women are increasingly dominating in the workplace, and the gender pay gap is shrinking in some industries, women are still lagging in management. You’ll hear chauvinists say women don’t assert themselves or aren’t aggressive enough. As a future public relations professional, and as a woman, these proclamations […]

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