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The Psychology of Public Relations

People ask me many questions about majoring in both public relations and psychology: What do those two have in common? Aren’t those both easy majors where you can only go to graduate school before finding a job? The two fields play into each other more than many people realize. Psychology is an important tool to […]

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Three PR Lessons Learned from “Stranger Things”

Strange human experiments, Russian espionage or supernatural phenomena? What happens in the secretive National Laboratory in Hawkins, Indiana? These are the questions running through the minds of the citizens in the fictional town of Netflix’s smash-hit “Stranger Things.” Hawkins National Laboratory is a central aspect of “Stranger Things,” and those running the lab made quite […]

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When PR Meets Entrepreneurship

PR work from home to co-founding one of the fastest growing tech companies in the nation, Podium. Today Podium has more than 100,000 users and 250 employees. With more than $32 million in investments, Podium looks to hire 400 new employees in the next five years and construct an exclusive building in Lehi, Utah. When […]

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Environmental PR Specialists’: The Modern-Day Superhero

Environmental issues are constantly being communicated. Everyone, all the time, is being affected by the environment but the question is who is communicating the environmental findings/issues happening daily?” While scientists are specialists in researching, most are not specialists in communicating their findings to the general public. This is where environmental public relations specialists become superheroes. […]

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Six Things I Learned When Creating My Own Online Portfolio

The job and internship hunt is aggressive. It’s competitive and stressful and college students everywhere are trying to strategically set themselves apart from the pile of resumes. In my case, I have one semester left until graduation. My two minors are completed, I have one class left in my major and my course load for […]

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Unique Minors for a Standout PR Resume

You’ve made it into your school’s public relations program — congratulations! Now it’s time to plan your classes and schedule to make sure that you graduate with the right skills and internship experience. Enrolling in a minor can give you valuable skills from your undergrad experience. But why is it important? Do employers care about […]

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The Good, the Bad and the Ugly: Case Study Edition

I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a […]

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Oh, the Places You’ll Go with PR

What do you want to be when you grow up? A once exciting question we were asked as children has become an impending reality. College is a time for you to learn about something you are passionate about, something you are going to love doing for the rest of your life; so how can you […]

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Essential Habits of a Public Relations Professional for a Nonprofit

For the majority of burgeoning public relations professionals, the idea of embarking in a career in the nonprofit sector sets off mental alarms complete with whirling sirens and flashing lights. They conjure up images of spending their days in severely understaffed offices with barely enough funds to pay for that month’s rent, of stretching limited […]

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The PR playbook: Getting a PR Internship in the NFL or NBA

Everyone knows the greats — Michael Jordan, Peyton Manning, Kareem Abdul-Jabbar. Fans also know about the years of dedication, hard work and trials these players had to go through. However, more often than not everyone, super-fans and media included, forget about the other hundreds of players that these sports legends had to surpass to become […]

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