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What I Know About PR Now

Before I began my major in public relations, my knowledge of the industry stemmed from what I had seen from television shows such as “Sex in the City” and “Scandal”. From these shows, I learned that public relations is a solution-orientated field with fabulous, strong and independent women. These were the women who worked in […]

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How Virtual Reality is Influencing PR

Virtual reality (VR) was one of the top technology trends of 2016 and has continued growing into the new year. As VR continues to become accessible to more people, it leaves public relations professionals wanting to find new ways to implement virtual reality to their clients’ campaigns. VR transfers users to new worlds, from the […]

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Why I Love My Little Chapter

Public Relations Student Society of America Chapter members reap many benefits everyday: enhancing their education, launching their career and broadening their network. Though every member receives the same PRSSA National benefits, each Chapter offers individual members personal experiences. As a senior leader in my Chapter, I have witnessed firsthand how small Chapters can make a […]

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Using a Public Relations Degree in a Non-Public Relations Field

When I graduated college, I decided to move to Ecuador and teach English for a year with WorldTeach, a nonprofit organization that provides volunteer teachers to meet local needs and promote responsible global citizenship in developing countries. The world is an awfully big place and it was important that I take some time to experience […]

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What’s Your PRSSA IQ?

You may know your Chapter like the back of your hand, but how well do you know PRSSA National facts and figures? Take this quiz to discover your PRSSA IQ. — Meghan Caprez is a second-year graduate student at Kent State University, studying mediated and mass communication. A six-year member of PRSSA, Meghan has served […]

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Fall into Public Relations

Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations […]

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It’s Out with Millennials and In with Generation Z

For the past few years, companies have bombarded the generation with ads and campaigns customized to secure attention and loyalty. However, companies are shifting their focus to a new generation — Generation Z (Gen Z). Gen Z accounts for over one-third of the U.S. population, with a projected growth of 40 percent by 2020, according […]

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10 Lessons PR Pros Can Learn From ‘Hamilton’

Like so many across the country, I’m hooked on “Hamilton: An American Musical” From the moment the musical premiered off-Broadway, the country has been abuzz with “Hamilton” mania. Tickets sell for several hundred — if not thousand — dollars a piece; hordes of fans swarm its home, New York’s Richard Rodgers Theatre, hours before the […]

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4 Takeaways from Game of Thrones

Few TV shows have as much cultural influence as “Game of Thrones” on HBO. Through the course of six seasons, millions of people have plugged into the captivating, hour-long show. Beyond entertainment, “Game of Thrones” teaches fans important professional lessons. Below I’ve identified a few helpful takeaways for public relations professionals. Honor your commitments The […]

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The 5 Stages of Reuniting With Your PR Pals After a Summer Apart

Between internships, blogging and planning for the upcoming year, public relations majors rarely get a break. However, we do get an unwanted break from our PRSSA pals during the three long summer months. When August rolls around, we all inevitably hit that summer lull and start itching for classes to start. And the one thing […]

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