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How an Internship in News Media Changed the Way I Pitch to Journalists

You spend hours crafting your pitch; you know it’s perfect. Unfortunately, a flawless email isn’t enough when it comes to pitching to journalists these days. As future public relations practitioners, we need to work smarter when it comes to media pitching. During an internship with Iowa Public Radio (IPR), I learned a few things that […]

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You’ve Got a Friend in Me: Building Relationships With Journalists

You cross your fingers and hit send. Another uniform round of email press releases has been sent to reporters, and you’re hoping that someone will be interested. However, you’ll need more than a little luck for your pitch email to earn a media hit. The reporters who receive your pitches decide whether or not your […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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Merry Pitchmas: Effectively Pitching During the Holiday Season

The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here […]

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Journalism in 140 Characters: Being Aware of Your Social Media News Sources

Social media is ubiquitous; it has a certain appeal that draws you in and connects users, allowing them to interact across the world. It serves as an endless source of what goes on in the daily lives of our family, friends and even strangers. Social media content ranges from a delicious looking meal tagged with […]

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Skills Necessary to Succeed in Media Relations

After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment […]

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