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Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]

On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the […]

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Dear Class of 2019

As a soon-to-be college graduate (I see you, May 4, graduation day), I feel like I am entitled to pass on a few words of wisdom and advice to you upcoming seniors. These past four years have flown by (cliché I know but true). Looking back on my college career, there are aspects I know I […]

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50 Leadership Tips From the Plank Center

This past July, I had the pleasure of traveling to Chicago, Illinois, to attend the Plank Center Board meetings at the Union League Club. The Plank Center sponsored this year’s Leadership Rally for Chapter presidents and firm directors as well as the Living Legends Panel at National Conference, as it continues to further the work […]

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Leadership, as told by Miranda Priestly

For those of you who haven’t seen “The Devil Wears Prada,” this won’t make much sense. For those with good taste, please enjoy. Like her or hate her, Miranda Priestly is effective in her job. What can we learn from the Devil herself? Plenty. For now, let’s focus on three things — never settle for […]

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#PRSSANC Advice from the National Committee

With Boston and #PRSSANC less than two weeks away, the National Committee came together to give their best advice on how to get the most out of Conference. Check out their advice below: Emma Finkbeiner: Sit next to someone new in every session and introduce yourself. Also, follow up with the students and professionals you […]

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Strive to Be a #Leader, Not a #Boss

Close your eyes and think of the best supervisor you have ever had — did they take time to explain a project to you? Did they listen to you? Did they encourage you? Or were they critical, defensive and quick to place blame on others? The difference between these two people — one is a […]

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Do’s and Don’ts of Student-run Firm Leadership

A new school year means new leadership for Student-run Firms across the country. Some executive leadership will remain the same, while other teams may have the opportunity to grow under new leadership. In any case, leading a Student-run Firm is no small feat. As the busy semester begins, take a look at these do’s and […]

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Benefits of Attending PRSSA/PRSA Events

There are many reasons students should join PRSSA — enhance your education, broaden your network and launch your career. The constructive work one does during these formative college years will go a long way in paving the way to success post-graduation. One way a public relations student can aid this success is by attending PRSSA […]

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PRSSA 2017 Leadership Rally Recap

PRSSA Chapter presidents and Student-run Firm directors from across the country kicked off their terms for the 2017–2018 school year at the annual PRSSA Leadership Rally held in Scottsdale, Arizona. Students had the chance to listen to keynote speakers, network with peers and professionals and discuss plans for next year as well as challenges and […]

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Prepare for the School Year Ahead

Ah, summer. A time all college students look forward to — dreaming of summer days at the pool or beach and the joys of having no class for three months. These three months give students an ample amount of time to look back at the previous year and to get ready for the school year […]

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