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An Informed Voter Is an Invested Voter: What You Should Know for the PRSSA 2019 National Assembly

The annual PRSSA National Assembly is set to take place April 4–7 in Portland, Oregon. In preparation for the event, it is crucial that all Chapter delegates review the 2019 Situation Analysis and the delegate packet in its entirety. Below are three pieces of information that all delegates should be familiar with. Preparation Session If this […]

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The Pressure is on for Graduates Entering the PR Industry as the Competition Grows

Student Organizations Might Help Students Take the Lead in Landing a Job Graduation is bittersweet for every college graduate. They are relieved from late night studying or deadbeat members in group projects. But instead, they are faced with job search panic and loss of confidence in their knowledge and abilities as a professional. Everyone knows […]

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Build an Award-Winning Executive Board

One of my first jobs was working for the Chamber of Commerce in the small town I grew up in. Here, I learned many valuable lessons and got an inside look at how businesses function. I saw numerous examples of how to be an effective leader and what not to say if I wanted to […]

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The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]

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A Seat at the Table and a Chance to Speak

As an aspiring Communications professional and a woman of color, I have undoubtedly had a different experience trying to break into the public relations industry. I personally understand the importance of fair representation and strive to be a part of the continued effort to diversify the industry through acts of inclusion. It is especially important […]

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Dear Future Chapter Presidents

The thought of running a national, pre-professional organization on your campus may seem overwhelming and quite scary. While it will have its challenges, don’t let a little challenge discourage you from continuing and enhancing your Chapter. It will be one of the most rewarding experiences you will have during your college career. When I ran […]

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Everyone is Networkable

“Network, network,network!” every single PR professor, practitioner and student passionately preached into my ear. In my freshman year of college, I heard this verb so much I nearly grew sick of it. Sure, I thought I already knew what networking meant: to ambitiously introduce oneself to new people, to forge new, beneficial connections. But it […]

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PR Practice Outside the Classroom

As a Communication Studies student at James Madison University, I have learned a variety of skills that will assist me in my post-graduation plans. As a senior, I feel confident about my future after college not only because of the education that I have received but also because of the experience I have gained outside […]

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Climb the Ladder by Saying These Six Things to Your Boss

I’ve spoken with a lot of college students over the years. One of my favorite questions they ask me is “what are you looking for in an ideal employee?” I love the question for a number of reasons because even the fact that they’re asking me a question like this is one of the things […]

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Meet Ben Butler: A Q&A with the New PRSSA National Professional Adviser

Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head […]

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