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Everyone is Networkable

“Network, network,network!” every single PR professor, practitioner and student passionately preached into my ear. In my freshman year of college, I heard this verb so much I nearly grew sick of it. Sure, I thought I already knew what networking meant: to ambitiously introduce oneself to new people, to forge new, beneficial connections. But it […]

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PR Practice Outside the Classroom

As a Communication Studies student at James Madison University, I have learned a variety of skills that will assist me in my post-graduation plans. As a senior, I feel confident about my future after college not only because of the education that I have received but also because of the experience I have gained outside […]

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Climb the Ladder by Saying These Six Things to Your Boss

I’ve spoken with a lot of college students over the years. One of my favorite questions they ask me is “what are you looking for in an ideal employee?” I love the question for a number of reasons because even the fact that they’re asking me a question like this is one of the things […]

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Meet Ben Butler: A Q&A with the New PRSSA National Professional Adviser

Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head […]

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PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and […]

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Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models […]

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Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]

On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the […]

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Dear Class of 2019

As a soon-to-be college graduate (I see you, May 4, graduation day), I feel like I am entitled to pass on a few words of wisdom and advice to you upcoming seniors. These past four years have flown by (cliché I know but true). Looking back on my college career, there are aspects I know I […]

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50 Leadership Tips From the Plank Center

This past July, I had the pleasure of traveling to Chicago, Illinois, to attend the Plank Center Board meetings at the Union League Club. The Plank Center sponsored this year’s Leadership Rally for Chapter presidents and firm directors as well as the Living Legends Panel at National Conference, as it continues to further the work […]

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Leadership, as told by Miranda Priestly

For those of you who haven’t seen “The Devil Wears Prada,” this won’t make much sense. For those with good taste, please enjoy. Like her or hate her, Miranda Priestly is effective in her job. What can we learn from the Devil herself? Plenty. For now, let’s focus on three things — never settle for […]

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