Archive | Leadership

RSS feed for this section

Meet Ben Butler: A Q&A with the New PRSSA National Professional Adviser

Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head […]

Read full story · Comments { 0 }

PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and […]

Read full story · Comments { 0 }

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models […]

Read full story · Comments { 0 }

Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]

On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the […]

Read full story · Comments { 0 }

Dear Class of 2019

As a soon-to-be college graduate (I see you, May 4, graduation day), I feel like I am entitled to pass on a few words of wisdom and advice to you upcoming seniors. These past four years have flown by (cliché I know but true). Looking back on my college career, there are aspects I know I […]

Read full story · Comments { 0 }

50 Leadership Tips From the Plank Center

This past July, I had the pleasure of traveling to Chicago, Illinois, to attend the Plank Center Board meetings at the Union League Club. The Plank Center sponsored this year’s Leadership Rally for Chapter presidents and firm directors as well as the Living Legends Panel at National Conference, as it continues to further the work […]

Read full story · Comments { 0 }

Leadership, as told by Miranda Priestly

For those of you who haven’t seen “The Devil Wears Prada,” this won’t make much sense. For those with good taste, please enjoy. Like her or hate her, Miranda Priestly is effective in her job. What can we learn from the Devil herself? Plenty. For now, let’s focus on three things — never settle for […]

Read full story · Comments { 0 }

#PRSSANC Advice from the National Committee

With Boston and #PRSSANC less than two weeks away, the National Committee came together to give their best advice on how to get the most out of Conference. Check out their advice below: Emma Finkbeiner: Sit next to someone new in every session and introduce yourself. Also, follow up with the students and professionals you […]

Read full story · Comments { 0 }

Strive to Be a #Leader, Not a #Boss

Close your eyes and think of the best supervisor you have ever had — did they take time to explain a project to you? Did they listen to you? Did they encourage you? Or were they critical, defensive and quick to place blame on others? The difference between these two people — one is a […]

Read full story · Comments { 0 }

Do’s and Don’ts of Student-run Firm Leadership

A new school year means new leadership for Student-run Firms across the country. Some executive leadership will remain the same, while other teams may have the opportunity to grow under new leadership. In any case, leading a Student-run Firm is no small feat. As the busy semester begins, take a look at these do’s and […]

Read full story · Comments { 0 }