Archive | Current News

RSS feed for this section

Colin Kaepernick Sparks a National Conversation

At the start of each football season I try to prepare myself for the influx of weekly posts online about athletes, teams and the best plays of the week. However, the start of this season had a different message to send. On Aug. 26, San Francisco 49ers quarterback Colin Kaepernick refused to stand during the […]

Read full story · Comments { 0 }

Instagram Stories: How Are Our Platforms Merging?

Snapchat stories are a great way for businesses and celebrities to give a candid look at what their products and personal lives are really like. After 24 hours, the story disappears. Recently, Instagram added a new feature where users can also post stories, which will disappear after 24 hours as well, and populate the top […]

Read full story · Comments { 0 }

What PR Practitioners Can Learn From the Lochte Scandal

Many of us have heard the story of The Boy Who Cried Wolf, a folktale where neighboring villagers come to the defense of a boy who claims he has seen a dangerous wolf that was never really there. When the wolf does show up and he yells, no one is there to come to his […]

Read full story · Comments { 0 }

Tweet With Care: The Olympic Social Media Controversy

The whole world has been talking about the 2016 Summer Olympics taking place in Rio de Janeiro this month. However, on social media, many businesses and brands throughout the United States have been uncharacteristically silent — even those who have sponsored winning athletes on the “Road to Rio.” The reason? U.S. Code Chapter 2205, the […]

Read full story · Comments { 0 }

PRSA Grant Funds Diversity in Public Relations Initiative

For the third consecutive year, the PRSA Foundation has awarded a grant to DePaul University and Midtown Center for Boys to encourage Chicago minority high school students to pursue a career in public relations or journalism through a seven-week intensive apprenticeship. As part of this program, students produce several issues of a newspaper called the […]

Read full story · Comments { 0 }

5 Things PR Pros Can Learn From the National Conventions

You may have seen #DNCinPhilly or #RNCinCLE while scrolling through your Twitter feed in the last few weeks and wondered, “What are the national conventions event about?” A national convention is an event where each political party nominates a presidential candidate and vice presidential candidate. Delegates from each state attend the convention and cast a […]

Read full story · Comments { 0 }

The Revival of the #IceBucketChallenge

In the summer of 2014, #IceBucketChallenge was trending and over 17 million people dumped ice on their heads (or a friend’s) in the name of raising money for ALS research. This viral craze raised over $115 million and the funds did not go to waste. Two years later, the ALS Association has made a breakthrough […]

Read full story · Comments { 0 }

Brexit and the Future of European Public Relations

In a world where global and cultural literacy is becoming increasingly important, public relations plays a vital role in various aspects of the international arena. From foreign diplomacy to domestic policy, it takes strategic communication skills to bring countries together and build support on both foreign and familiar soil. In alliances such as the European […]

Read full story · Comments { 0 }

How Disney Handled Their Crisis During a Celebration

June 2016 was supposed to be a successful month for the Walt Disney Company. With the opening of the Shanghai Disney Resort and a new attraction featuring the popular animated film Frozen, Walt Disney Company employees planned to celebrate. Unfortunately, June turned into more of a disaster than a celebration. Since the Orlando, Florida, theme […]

Read full story · Comments { 0 }

Testing Loyalties: When Brands Take a Stand

The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, […]

Read full story · Comments { 0 }